Kendall-Jackson Launches "Goes Well With Friends" Campaign
One of the nation's largest family-owned and operated wineries, Kendall-Jackson, kicked off the holiday season in San Francisco, where they brought together key K-J players to introduce their newest marketing campaign, Goes Well With Friends. The campaign is all about shifting the wine conversation—from traditional "wine speak" to one that incorporates the way we talk and think about wine today—from a social and digital perspective.
In an intimate setting at The Brixton, a gastropub in the Marina District, K-J's core experts—Gilian Handelman, Director of Education; Justin Wangler, Executive Chef; and Randy Ullom, Winemaster—debuted the latest in wine innovation: the K-J Recommends mobile wine app, and the online Sensory Tour experience.
The experts gave live app and website demos, explained how the digital elements came to life, and paired K-J wines with a variety of appetizers. The K-J Recommends app is a great wine pairing resource, whether you're trying to find a wine for your slew of holiday parties or pair it with that perfect Christmas dish. It's free and available on both iPhone and Android.
Visit Kendall-Jackson online and learn more here.