What’s better than the gift of choice? Enter San Francisco startup Wantful, which allows shoppers to create custom books filled with 12 gift options. Here, 7x7 editors do the legwork for you. We’ve selected 12 great gifts for the aesthete—from bold jewelry and leather goods to fab decor—all priced at just $50. Click to pay, send a book, and let your loved one decide. Holiday shopping? Done.

Click here to buy 7x7's $50 gift book for the aesthete!

1. Assouline's The Allure of Beauty: Women in Hollywood

2. Jewels by Dunn bracelet

3. Graphic Image “T” bright leather case

4. Kahler Bulbino vase set

5. Studioooij chair pillow

6. Proud Mary striped neck tie

7. Elizabeth W luxuries set

8. While Odin Sleeps pyrite earrings

9. Graphic Image bright leather iPhone case

10. Mary Stengel Studio watercolor print

11. Malin+Goetz rum and lime hand wash set

12. Nest donation to help artisan businesses worldwide improve their communities

All photos courtesy of Wantful.