It's easy to get swallowed up into the fantastic source that is Etsy; with so many shops and new items posted all the time, you can end up spending hours searching through pages upon pages of owl-themed tea towels (or what have you)  until you find the gem you were looking for. To make the process a little easier, here are a few local sellers whose work we love, so next time you can go right to the good stuff...

• For napkins, pillows and place mats printed with all matter from beetles to Queen Anne's lace, Oakland-based Flock home is the way to go.
• Tissue boxes and pillows get an upgrade with Yokomono's graphic patterned covers.
• Letterpress junkies, unite! The cards and small posters at Lizard Press feature beautiful typography and unique designs.
• Dreamy, sunny, colorful... Roadside Photographs feature California at its best, with vintage-looking images from the photographer's many road trips.

Got any you'd add? We'd love to hear. Leave them in the comments below!