Those who can’t get enough of Sacha Baron Cohen’s colorfully outlandish publicity stunts in support of Brüno’s July 10 release can watch the movie’s red-carpet Hollywood premiere live tonight at 6:45 p.m. PST.

At previous premieres in London, Paris, Berlin, Madrid and Amsterdam, Baron Cohen, the 37-year-old British comedian known for characters including Staines-born hip-hopper Ali G, Kazakh reporter Borat Sagdiyev and Brüno, the Austrian fashion guru at the heart of his latest verité-style comedy, has provided plenty of spectacle with his silly attire and deliberately outrageous outbursts.

Tonight’s premiere at the famed Grauman’s Chinese Theatre should find him once again in character and playing to the camera for a worldwide audience. To watch it, click here.