Peter Philips, Chanel's Global Creative Director of Makeup, created Animating Chanel, a quirky video capturing Chanel make-up products transforming into robots. The video hit the web yesterday, and caused a nerdy-tech-meets-Chanel-chic ruckus in the blogosphere.

Animating Chanel is just one of many genius products exclusively produced for Nowness, LVMH's luxe, minimalist online magazine.

Nowness features daily, single mega-doses of fashion, art, food and culture, contributed by an international team of brilliant creative types. Needless to say, Nowness is a must for every well-read fashionista.

From ethereal short films to sassy exposes, you'll find yourself oohing and ahhing for hours, while browsing the archives. Animating Chanel is just the beginning. Check out the video here.