Long before there was March Madness there was ... Wilkes Madness.

As in Wilkes Bashford -- the man, the legend, the bon ton boutique!

For the last 20 years, Bashford & Co. have swung open the doors at their San Francisco and Mill Valley boutiques to the sartorial masses for the twice-yearly (February and August) Wilkes Bashford Warehouse Sale.

Beginning tomorrow (Thurs., Feb. 12), last season's goods are up for grabs. Savvy shoppers can find discounts of up to 80 percent on luxe labels such as Brioni, Kiton, Luciano Barbera, Sonia Bogner ... and beyond!

Now this particular sale does not reflect the usual Wilkes experience which includes great service (and sometimes) sips of champagne whilst shopping, all served up by the stylish staff.

Rather at the Warehouse sale, items are loaded onto racks located on the 5th floor of this emporium of excellence and in-hand possession of said sale items is the law of the land.

And unlike March Madness which seems to, endlessly, drag out the NCAA Men's Division Basketball Championship playoffs well into June, Wilkes Madness only lasts one week (through Thurs., Feb. 19).

Brioni! Brioni! Get yer Brioni while it's hot! And, sweetie? On sale.