On Saturday, April 16th, 200 Bay Area residents will descend upon San Francisco in what you could call “The Amazing Race of Cannabis.”
Participants of the cannabis scavenger hunt will race around the city unlocking prizes, products, and swag in a mad dash to win it all. The event, titled High, San Francisco!, was created by Leah Cerri and June Johnson, cofounders of Collective High.
Now in its second year, the 4/20 adventure will feature new brands and also include an afterparty to celebrate the winners. It's all about building community, which is a top priority for Collective High's founders.
The idea for High, San Francisco was born of the pandemic. Many cannabis businesses were hurting and people were feeling isolated. Cerri dreamed of a way to help brands and dispensaries meet new customers, all while getting people out of the house in a way that would feel safe and fun. After some brainstorming, she and Johnson shared a sense of excitement that they hadn't felt in months. They would utilize their backgrounds in event production to foster community in the cannabis space.
“We design events with the guest experience in mind and aim to create events that elevate cannabis at the intersection of art and culture,” says Cerri.
After the success of that first event, the women officially partnered to form Collective High, a company that provides cannabis education through conceptual events. These distinguished and entertaining experiences seamlessly feature cannabis where alcohol is typically spotlighted.
Collective High is already earning a reputation for producing remarkable events that redefine what it means to be a “stoner,” bringing together the many faces of growing cannabis consumerism. As they continue to build their brand and business around sophisticated experiences and partnerships, Collective High is poised to reinvent high society.
“Collective High was founded on the principle that everyone deserves fair, consistent, quality, and reliable access to the plant," says Johnson. "Collective High hopes to help eradicate the stigma around cannabis."