To the rest of the world, San Francisco is San Francisco—the urban manifestation of an entire political and ethical ethos; home of the progressive elite and the liberal media. San Francisco is an idea, and an ideal, as much as it is a place.
But here on the the ground, there are many San Franciscos. This place we call The City and our home is actually comprised of so many neighborhoods of such distinct personalities that you may wander from block to block and find yourself in a completely different mood (and microclimate).
Whether you're new to town or planning a visit—or especially if you live here and too often find yourself feeling cordoned off in your own 'hood of choice (yes, Marina-ites, you are welcome in the Mission)—check out our guide to the city's most iconic streets and neighborhoods and get out to explore the best that each has to offer.
But first, a disclaimer: For being only seven square miles, SF bursts with stuff—big neighborhoods, pocket 'hoods, and ever-new things (not to mention the many beloved spots that are closing every day). Which is to say, this is in no way a capital-C-complete guide to every SF 'hood. If you feel we missed something key, or if you have a hot tip on new openings, please feel free to email us at edit at 7x7 dot com.
SoMa: Diverse Everything in San Francisco's Defining Downtown 'Hood
Perhaps nowhere are the many evolutions and dichotomies of San Francisco so readily obvious as in the city's South of Market neighborhood. SoMa is a one-time residential hub for blue-collar immigrants turned warehouse wasteland and taggers' paradise turned scene of the first dot-com boom and bust.
Today the neighborhood is booming again: Tech giants such as Pinterest and Airbnb are shacking up here; the Salesforce Transit Center promises to be a cutting-edge depot for transit, culture, and commerce (even if it is off to a shaky start); the recent revamp of SFMOMA cemented SoMa as the city's arts central (its neighbors include Yerba Buena Center for the Arts and the Contemporary Jewish Museum); and of course this is home to the SF Giants (the Golden State Warriors are moving into adjacent Mission Bay). SoMa is also the proud home of the country's first officially designated Leather & LGBTQ Cultural District.
But for everyday locals, this massive swath of San Francisco is a destination for a range of hip restaurants (with a high concentration of Michelin stars); third-wave coffee shops; craft breweries and urban wineries; mixology-driven bars; a diverse range of nightlife; and stylish residential lofts. And while there's starting to be a shine on some of SoMa's main thoroughfares, a network of alleys tagged with graffiti art and dotted with hidden cafes and bars gives SoMa an authentic quality that many of the city's gentrifying 'hoods are beginning to miss.
Valencia Street: Endless Eats, Craft Cocktails + Street Art in SF's Hipster Enclave
As the modern hub of San Francisco's vibrant Mission District, Valencia Street is home to some of the city's hottest destination eateries, funky independent shops, most crowded watering holes, and eye-popping murals.
And just when it seems the street can't get busier it does: Forget dining sans reservation here, or even walking at a brisk pace on the sidewalk on a sunny Saturday. And while we locals will continue to lament the ongoing closures of neighborhood mainstay businesses as the Mission continues to gentrify, it seems there's always something new and shiny to catch our eyes.
When your belly is full and your pockets are empty, walk over to the 16th & Mission Bart Station to find your way home.
Haight Street: Books, Brews, Budget Eats + All the Costume Shops
Once the psychedelic heart of the famous Summer of Love, Haight-Ashbury is where throngs of youths, drifters, and free-wheelin', free-lovin' individuals converged for an all-out celebration of acid-induced peace and love.
(Those who missed out can head down to The Booksmith and pick up Tom Wolfe's The Electric Kool-aid Acid Test for a first-hand account).
These days though, The Haight has mellowed like a fine bourbon—smoother on the palette but still kicky. Thankfully, there's still plenty of the street's original personality, even with the recent influx of boutiques, ramen shops, organic grocery stores, hip coffee joints, and craft beer hangouts nestled between the longtime vintage clothing exchanges and tie-dye–hawking boutiques.
From edible lingerie to vegan burgers, there'll be something here to pique your interest. Be sure to snap a pic at the corner of Haight and Ashbury, which was named a national treasure in 2019.
Hayes Valley: Haven for Shoppers, Foodies + Bon Vivants
Newish-comers to San Francisco don't even remember Hayes Valley's once-seedy days laced with crime and prostitution. In the last several years, the sunny enclave—wedged between Mid-Market, Lower Haight, and the Western Addition—has become a choice spot to while away an afternoon sipping craft beer and hunting limited-edition designer tops.
The dramatic transition was initially triggered by 1989's Loma Prieta earthquake, which tumbled part of the Central Highway that ran directly through the neighborhood. Since local residents persistently (and successfully) rallied against the rebuilding of the highway, the area has had a chance to evolve. Two decades of steady regeneration have turned Hayes Valley into a haven for shoppers and bon vivants, a place where you can pick up a unique piece for your wardrobe or indulge in delectable, internationally inspired cuisine.
Jackson Square: Where Stylish Cuisine Meets Art and Fashion
Few neighborhoods blend sophistication and charm like San Francisco's Jackson Square.
Bounded by Broadway and Washington Street on the south, Columbus Avenue on the west, and Battery Street on the east, Jackson Square is where you go for a shot of retail therapy and a stroll through streets lined with serious historical cachet. What was once a part of the notorious Barbary Coast—a nest of brothels, bars and gambling dens during the heyday of our Gold Rush era—is now a crosshatch of spotless streets and brick buildings where cool boutiques rub shoulders with contemporary art galleries and one can partake of a refreshing cucumber gimlet without feeling the crush of tourists from nearby North Beach or Chinatown. The quiet enclave is also home to some of the city's finest restaurants.
Union Street: Sweaty Workouts, Boozy Brunch + Boutique Shopping
Basically the antithesis of the San Francisco hipster haven that is the Mission, Union Street, in Cow Hollow, is the city's yuppie mecca—land of Lululemon-clad millennial moms pushing strollers between Pilates class and mimosa brunch.
Here you'll find countless small studios where you can work up a sweat, or if you prefer to hit the gym, you'll find both Equinox and Crunch. Naturally, juice bars are also plentiful here; and when you're ready to hit the harder stuff, Union Street has a plethora of casual restaurants and taverns.
But first, get your shop on at the many indie boutiques, where you can pick up everything from scented bath bombs to fresh-picked bouquets to a tin of caviar or a Casper mattress. Look out for the local street fair each June.
North Beach: The Beat (and all the pizza) goes on
Beyond the throngs of tourists and kitschy Italian restaurants hides the real North Beach, a bastion of intricate alleyways that hide dark, mixology-driven bars and the Beat-laced history lives on.
Whether you're sipping a stiff cocktail or searching for a just-right book of poetry, keep your eyes—and your mind—open when exploring this richly cultured neighborhood. North Beach has been hit especially hard by the Bay Area's real estate crisis in recent years, but if you look well enough, you'll still find some of the city's coolest spots.
The Tenderloin: Swank Cocktails, Diverse Eats + Hipster Hotels
San Franciscans understand what Shel Silverstein meant when he wrote, "somebody has to go polish the stars."
In the past, Tenderloin alleyways have looked a little too much like forgotten dreams and despair. It's no doubt that the neighborhood has carried the most questionable reputation in SF, but gentrification in recent years has given the Tenderloin some much-needed hope and shine. There is an undeniable charm in the convergence of art and style and grit here, and surprisingly, the 'hood is now home to some of the coolest stays in town for visitors seeking an authentic moment in San Francisco. Plus, a diverse range of cuisines, cocktail lounges, and theaters make the TL a sweet spot for a culture fix.
Dogpatch: Low-Key Eats and Drinks + Vibrant Maker Scene
Located on the waterfront and home to industrial warehouses, canning factories, and shipyards, Dogpatch has lured local makers, artists, designers, and entrepreneurs looking for space to work and affordable living in recent years.
Lucky for us, this means the quiet neighborhood is also a decidedly chill destination to grab an organic bagel spread with homemade cultured butter, pick up a pair of custom-made clogs, pair cocktails with haute chocolates, see a contemporary art installation, or grab a cold craft beer.
Outer Sunset: Surf, Sand, Craft, and Cafes in SF's Quintessential Beachside 'Hood
This sleepy neighborhood has all the dreamy beachside vibes (even if it is foggy AF), and makes for the perfect getaway from city life.
Waiting for you in the Outer Sunset are rows of candy-colored bungalows, long stretches of sand and surf, and some of the coziest coastal cafes, coolest surf shops, and boutiques and workshops for lovers of craft and design. This 'hood is also home to the original $4 toast.
Mission-Potrero: Craft Everything in a Pocket Neighborhood
When most young San Franciscans think of the Mission, they think of Dolores Park and the Valencia Street corridor, that ever-bustling bastion of gentrification where it seems impossible to squeeze in even one more hipster bar or restaurant.
But San Franciscans who've been around remember toting their New York Times (yes, the actual print edition) to curb it outside Universal Cafe on Sunday mornings, where they would wait for the city's best brunch in an otherwise kind-of-desolate part of the neighborhood, then a stone's throw away from what was once the beloved Slow Club—but not much else.
Today that pocket of the Mission, which is still home to Universal (which is still truly great), is having a bit of a heyday, thanks to the slow and over-time opening of various arts venues and independent shops as well as the more recent arrival of legit cult brands (ahem, Tartine and Heath Ceramics). Now the swath of San Francisco from 18th and Harrison to 21st and Bryant streets seems deserving of a neighborhood moniker all its own. Take a day to check out its award-winning bars, destination eateries, and cutting edge arts.
Inner Richmond: Good Cheap Eats + Park Life
Once written off as the "outside lands," today's Inner Richmond has all the making of the next hip San Francisco neighborhood—even if its residents might like to keep that a secret.
Delicious, cheap eats abound; Asian markets promise a diverse shopping experience; and proximity to Golden Gate Park and the Presidio are major plus. Get to know what some call SF's real Chinatown—in other words, don't miss the dim sum. That said, even locals who never venture out this far will make the trek for the tea leaf salad at Burma Superstar.
Pacific Heights: Posh Shops, Pretty Parks + Wellness on Tap
Take something of San Francisco's old-world elegance, sprinkle in a few local celebrities (you choose: an actor, a speaker of the House, a Fortune 500 CEO), add a quiet suburban hush, and you get Pacific Heights in all its grandeur.
If you're in the market for skincare and cosmetics (especially of the clean, green variety) and you loathe the department store makeup counters of Union Square, Fillmore Street will be your first stop. While you're there, you can shop the local flagships of such chic urban labels as Rag & Bone and Veronica Beard, get a spa treatment at International Orange, or share a crusty-chewy Neapolitan pie at the Pac Heights outpost of Pizzeria Delfina.
Be sure to walk the Lyon Street Steps and take the dogs to Alta Plaza Park.
Our guide to Pacific Heights.
The Castro: Hot Bars and History in America's OG Gayborhood
The Castro, it seems, is always having some kind of a renaissance.
With a legacy as the nexus of the LGBTQ rights movement and the home of icon Harvey Milk, today the world's most famous gayborhood is reinventing itself with artisanal coffee shops, restaurants that cater to foodies, sophisticated retail, and fancy cannabis.
In recent years, Castro Street itself has received a $4.5 million makeover that brought broader sidewalks, rainbow crosswalks, and bronze plaques honoring gay and lesbian heroes. Last year, the central Harvey Milk Plaza got a much needed revamp. In other words, there's no time like to present to visit the SF neighborhood that's synonymous with diversity and inclusivity.
The Marina: Fitness and day drinking find common ground on (and around) stylish Chestnut Street
The Marina gets a lot of flack for its athleisure-clad mommies who juice-lunch between Pilates and shopping and for its puffer-vest-wearing bros who share investment tips over beers.
But let's be real: We all like it for its (sometimes-sun-soaked) Marina Green—with its waterfront views of the Golden Gate Bridge and Alcatraz and lush stretches grass and beach, this is hands down the city's top spot for running, biking, and playing with the pups. Plus there's something to be said for a 'hood where day drinking is encouraged and there are endless food trucks dishing out cheap eats at Off the Grid.
Japantown: Photogenic Sweets, Stylish Hotels + All the Noodles
One of just three official Japantowns in the U.S., San Francisco's hub of Japanese culture is brimming with original restaurants, quirky shops, and unique community vibes.
Beyond the Northern California Cherry Blossom Festival, which blooms every April, there are a slew of things to do, eat, and see, especially for young people seeking quirky Instagram ops.
NoPa: Iconic Restaurants + Indie Shops in an Emerging 'Hood
Longtime San Franciscans know this swath of the city as the Western Addition. But then some years back, one restaurant opened in the neighborhood North of the Panhandle and changed everything. Nopa is still serving some of the best French toast in town, but its presence has redefined—and renamed—the neighborhood.
Today NoPa is one of the city's hippest emerging districts, with such anchors as Bi-Rite, Rare Device, and Bar Crudo holding down the place. Here's you'll find cool dive bars alongside trendier watering holes; indie shops with cult followings; classic ice cream and kitschy Asian treats; and arguably the city's hottest restaurant opening of the last few years. Plus, it's all within walking distance to those pretty Painted Ladies at Alamo Square Park.
With 80-plus neighborhoods and micro-hoods in the city, there's one that's just right for you. Zephyr's roots are firmly planted in San Francisco as the #1 indie real estate firm. Find your next home in SF with zphyrre.com. Thank you to our partners at Zephyr.