Humboldt County is known for many things—magnificent coastal redwoods, forested hiking trails, and some of the best cannabis in the world are only a few.
The road to view such sights has long been traveled in Subarus and Birkenstocks, but a new dispensary, day spa, and social club has arrived to flip that narrative on its head.
Papa & Barkley Social, from the popular brand of cannabis wellness products, is a new destination for locals and tourists, aficionados and microdosers alike. And since it's located in Eureka right off highway 101, it's an easy must-stop for anyone touring or passing through the Emerald Triangle and looking for a little taste of luxury.
The space is a collaboration with the hospitality experts at Humboldt Social, which operates several different lodging, dining, and event spaces nearby, including the boutique hotel Humboldt Bay Social Club. Just a 20-minute drive from Papa & Barkley Social, the stay has plush suites and extended-stay cabins, a coastal restaurant and bar, and forested grounds with a private beach. What we're trying to say is that you can easily make a canna-glam weekend of it here.
The curated dispensary features the full line of Papa & Barkley wellness products as well as sun-grown flower and pre-rolls from local women-led, craft cannabis farms.(Courtesy of Papa & Barkley)
From the moment you check in, you'll find that Papa & Barkley Social is an elevated experience. Guests are greeted with a warm spa towel, and the air is perfumed with the scents of eucalyptus and peppermint. The brand's soothing palette of blue-gray and natural wood informs the country-modern decor. Merchandise from local farms and designers, as well as non-cannabis wellness products, are on display.
Papa & Barkley is best known for its spa-quality topical balms for pain and inflammation, and also makes a variety of extracts, edibles, and tinctures. The full suite of products is on offer in the dispensary where you'll also find a curated selection of sun-grown cannabis from women-led, craft farms and some young cannabis plants cloned from popular genetics for DIY growing at home. Flower and pre-rolls can be enjoyed on the outdoor patio.
What sets this dispensary apart from any other we've ever seen is the day spa, which offers chair and table massages; combination treatments, like The Entourage Effect, with add-ons such as dry brushing, stretching, and hot stones; and, of course, CBD- and THC- infused body oils and balms.
For true cannabis lovers, the consumption lounge will be the real star of the show. It's one of only a few such outdoor spaces in California, and one of even fewer that have food. This area invites you to chill out and stay awhile with fire pits, tables, and an array of seating hugged in by growing vines. A living wall decorates a small bar to be used for social events. When you get the munchies, the Pig & Leaf food truck will be on hand with an internationally inflected menu of charcuterie, Thai pickled veggies, tacos, Mediterranean pitas, Korean bulgogi wraps, and salads.
"When people are waiting for their massage, they can wait outside and have an edible or eat something—get really tuned up, if you will—then come in here and relax," says P&B chief product officer Guy Rocourt. "If you have big stress, you can definitely leave it here."
But just because things are a little classier at Papa & Barkley Social doesn't mean they're a far cry from the Humboldt County culture. Rocourt says the hospitality space is a hub for holistic wellness and a place to ease into the rhythms of the Redwood Empire.
"We are from Humboldt, and we are all about sun-grown cannabis," he explains. "Culture is really important to us. We go to a bunch of small farms who we can empower directly. That's how you get the good stuff."
// Papa & Barkley Social, 4325 Broadway St., Eureka, papaandbarkleysocial.com