It's payday, and damn near the weekend. Break out the plastic and pick up new spring pieces from R|Label, luscious bags from one of our fave local purveyors, and even some sweet, maker-design Dub Nation Gear. TGIT.
Shop like a fashion editor at online boutique Vreela.
Around here, e-shopping is just as much a part of our daily routine as coffee, gym and work. But sometimes clicking through dozens of pages for the perfect white tee or just-right LBD is way too much of a slog. Exactly why we were thrilled to discover Vreela, a new, curated online store (with Lisa Says Gah vibes). It features a handful of not-found-everywhere brands with an emphasis on cool factor and ethically sourced practices. The brainchild of founder and Academy of Art University graduate Madison Sweitzer, the fashion-y site's designer lineup includes blouses, pants, shoes, skirts, and accessories from the likes of Ryan Roche, Rodebjer, Henrik Vibskov, Trademark, Gray Matters and Maryam Nassir Zadeh. (We're currently ogling these beauties.) Indeed, the sharply edited product assortment makes for a quick, stylish and satisfying shopping experience. Now back to our
computer latte. // vreela.com
R|Label's spring collection pops up today.
Just like its first collection of versatile tees, tanks, dresses, outerwear and leggings, R|Label's new spring pieces are a minimalist's dream and a day-to-night wearer's fantasy come true. We're gaga for the silk bomber ($175), ivory silk sweatshirt ($165), and essential trouser in oat ($165). Check out the entire collection IRL starting today as the SF-based online brand kicks off a month-long pop-up in Hayes Valley (in the former Steven Alan Space, #RIP). Fashion fact: Julia Roberts, Oprah and Jessica Chastain are fans of the almost year-old label, which we were one of the first to rave about. In fact, R|Label founder Maria Peevey is a member of our current Style Council. Pop-up hours: 11am to 7pm Monday to Saturday; 11am to 6pm Sunday // 445 Hayes St. (Hayes Valley), shop.thereset.com
Senreve opens first showroom in Union Square.
We're all for the latest trend of direct-to-consumer brands opening physical spaces. Especially when that trend includes San Francisco and luxurious Italian-made handbags. Bonjour, Senreve. The recently opened Union Square space allows shoppers to get their hands on the label's wares, including the cult-fave Maestra bag (a four-in-one structured beauty that can be carried as a satchel, tote, crossbody or backpack) and the sleeker-than-thou doctor bag (a perfect Rx for work-to-gym-to-happy-hour lifestyles). All the designs come in a crayon's box worth of hues: for spring, mimosa lilac seems to be stealing the show. Prices range from $95 to $895. Shopping is by appointment only to ensure a personalized experience. Champagne and nibbles provided. Hours: Monday to Friday 8am to 5pm. // 251 Post St., Suite 412 (Union Square) senreve.com
Show your Dub Nation love with a new jersey (made by a fan).
For Berkeley resident Luke Fraser, designing cool gear supporting the Warriors, A's, Raiders and other local teams is the best job on the planet. His company and e-marketplace Bart Bridge sells original sports-themed clothing and accessories by Fraser and other fans-slash-makers. Not surprisingly, there are some pretty rad pieces. Note: If you see something you like, don't dawdle—many of the designs are one-of-a-kind. A few of our current faves include a Keith Haring-inspired Giants tee and a Dubs camo snapback hat ($20). Check out the goods up close on Sunday, March 4 (10am to 4pm) at The Buck in Jack London Square ...weather permitting. // bartbridge.com
Hero Shop is the consummate fashionable host.
Not only is Hero Shop the Tenderloin's hippest spot for picking up fashions from both established and emerging local designers (including Stevie Howell goodies), it's always a fun place to hang especially when special guests come to visit. Upcoming events that need to be on your radar, and in your calendar: Saturday, March 10 (noon to 4pm), Le Lion co-founder Laura Gelfand and her new sweater collection will be available to shop and customize with your initials or Zodiac sign. Next, on Thursday March 15 (5pm to 7pm), local fashion illustrator and friend of the store Gretchen Roehr will be signing copies of her très charming book Edible Ensembles, which combines fashion, food and art. In keeping with the theme, sips, snacks and plenty of style will also be on the menu. // 982 Post St. (Tenderloin), heroshop.com