7x7 and OneSF Celebrate the Season of Sailing


7x7 welcomed VIP guests to a warm day on the water to launch our newest primer to San Francisco, "Season of Sailing"—a collaboration with OneSF to celebrate the oldest trophy in sport, America's Cup—with a lively party on the patio at La Mar Cebicheria Peruana.

Guests included clients, contributors, and members of San Francisco's influential concierge community, as well as key players in the city's government and promotional machines, including Jane Sullivan from the Mayor's Office of Economic and Workforce Development, and the eponymous principal of David Perry & Associates, handling community affairs on behalf of the San Francisco Mayor’s Office for America’s Cup.

Revelers enjoyed complimentary specialty cocktails made with BarSol Perfecto Amor, No. 209 Gin, and Mount Gay Black Barrel Rum, as well as bold-flavored and refreshing Leffe Blond lager—check out the fantastic recipes below, curated by La Mar's bar manager Joselino Solis, which also incorporated Bruce Cost fresh ginger ale. Oenophiles enjoyed a special pouring of selections from Napa Valley's V. Sattui Winery, and all booties were kept rocking to a dazzling soundscape from one of San Francisco's best, DJ Kingmost. Our generous hosts at La Mar also passed a variety of bites overseen by chef Diego Oka.

America's Cup is one of the world’s most iconic, high-profile sporting events, and our guide to the festivities would not have been possible without OneSF: Celebrate the Cup, a civic engagement platform designed to mobilize San Francisco’s businesses, organizations, and citizens behind the legacy and community benefits of the 34th America’s Cup.

"Season of Sailing" will be distributed through San Francisco's top hotels as well as advertising partners thoughout the Bay Area. To get the inside scoop on the big event, including photo galleries of the races, the lineup for America’s Cup Concert Series, ideas for nautical eats, drinks and style, and all the latest happenings in and around San Francisco, visit 7x7.com/americas-cup.

For race schedule and more on the competing teams, visit americascup.com.

Photos: Nikki Ritcher Photography

Cocktails Curated by La Mar bar manager Joselino Solis:


1.5 oz BarSol Pisco Primero Quebranta
.5 oz BarSol Perfecto Amor
.5 oz Luxardo Sangue Morlacco Cherry Liqueur
Topped with soda water
Garnish with Luxardo Cherry and slice of orange.
Highball Glass

4 oz. Cranberry Juice
1 oz. No. 209 Gin
2 oz. Bruce Cost Ginger Ale

2 oz. Mount Gay Black Barrel Rum
Bruce Cost Ginger 
Fresh Lime
Pour Mount Gay and Ginger Ale into a rocks glass with ice, garnish with a lime wedge.

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