Aprizi Gives Big Love to the Little Guys


Fashion is fast, and we, savvy shoppers, are always on the prowl for the next big thing. Sure, H&M is a staple and we love mega fashion houses like Prada, but isn't it great when you find a unique item from an amazing, emerging designer? 

Aprizi, a NYC-based startup, is taking a new approach to online shopping by filtering out the big brands and only featuring high-quality independent designs. Think Design*Sponge meets ShopStyle

Giff Constable, a SF expat and co-founder of Aprizi, explains, “I'm an art and design geek, and I was tired of fashion and design feeling dominated by celebrity-obsession and big brands with giant marketing budgets.” 

Aprizi has a team of curators across the country who are hip, edgy and super selective about what they post. As a shopper, you only get the best of the best kept secret. 

As for local love, a slew of San Francisco designers and boutiques, including Acrimony, Candystore Collective, Martha Davis and Azalea, are featured on Aprizi.


Lily Ko (lily.7x7 @ gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is an editor at SF Station, works as a freelance stylist and covers food, fashion and fun on her blog, Curated SF.

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