New Year's Hacks: 7 SF Beauty Brands to Help You Refresh Your Regimen

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From custom perfume scents to gold and caviar facials, here's all the pampering you'll need in 2016. 


1. Makeovers on Demand: La Mienne

Are chipped nails or grey roots preventing you from attending that last-minute party? La Mienne, an on-demand beauty service, will send a Certified Master Beauty Artist to your doorstep ASAP for some well-deserved pampering. Makeup, hair, nails ... you'll never have to wait on a beauty appointment again. Just download the app and call your new fairy godmother. // lamienne.com

2. Organic Beauty Solutions: Ayla Beauty 

Acne, redness, dryness, oil...Ayla has a cure for that. Based in Japantown, Ayla specializes in nontoxic products and personal consultations. First you complete an online form to generate a recommendation for a personalized sample kit ($32) based upon individual skin type. Two weeks later, an email follow-up reconnects you with your consultant in case you have questions, need tips or new products altogether. This is the year you leave Sephora behind in the dust (or at least scale back). // 1825 Bush St. (Japantown); aylabeauty.com 

3. A Signature Scent: Pinrose Perfume

Every woman should have a signature scent, and Pinrose, a new luxury fragrance company, is dedicated to helping you find yours. With a try-at-home-before-you-buy model (think of it as "the Warby Parker of fragrance"), users head online to get "scent mapped" by the brand's scent finder. Sound intimidating or time consuming? It's not. Inspired by synesthesia, the quick test incorporates colors, sounds, and textures to "map" consumers on the olfactory spectrum. After your quiz, the scent profiler will recommend three ideal scents. You have the option to try a sample of one or all three. Love it as much as we did (Secret Genius FTW)? Full bottles are also available for purchase. // pinrose.com

4. Align Your Chakras: Reiki at Equinox

Never heard of reiki? The ancient practice restores mental, physical and emotional balance through the gentle, graceful touch of healing hands on the body to release negative energy. You'll be loose and calm in no time. // Various locations; equinox.com/spa

5. The Perfect Dye Job: Madison Reed 

What was life like before Madison Reed? The South Park-based startup will color your hair in the comfort of your own home for the low price of $99—that price includes the color ($30 on its own, or $25 with a subscription) and a blowout! Best of all, their line of professional-grade DIY hair color is 100% non-toxic so you can be cute and eco-conscious. // madison-reed.com

6. Silky Tips & Toes: Milk+ mani/pedi

Known for their signature Milk Soak mani-pedi, you'll want to preschedule your appointments at Milk+ for the rest of the year. The salon integrates the healing remedies of essential oils with soothing aromatherapy, and offers complimentary tea to pair with an extensive collection of colors from OPI, Chanel, and Essie. We can feel ourselves relaxing already.  //  2500 Polk Street (Russian Hill); sfmilkplus.com

7. A Treat for Your Face: Carat + Caviar Facial 

Perfect for the beauty baller, LaBelle’s Caviar and Carat facial makes your skin glow, thanks to an anti-aging and spot-reducing gold-based lifting mask massaged into the pores by owner Bella Schneider. That's right, real gold. For maximum illumination, vitamin A- and D-rich caviar seals the deal. Yum. // 233 Grant Avenue (FiDi); labelledayspas.com

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