Pacific Heights is home to tony residential streets and equally posh shopping and dining. (Courtesy of @livperspective)

Modern Guide to Pacific Heights: Tony Shops, Instagramable Eats + Pretty Parks


Take something of San Francisco's old-world elegance, sprinkle in a few local celebrities (you choose: an actor, a speaker of the House, a Fortune 500 CEO), add a quiet suburban hush, and you get Pacific Heights in all its grandeur.

Here's what to eat and where to hang when you're in the 'hood.

Where to Shop in Pacific Heights


Head over to Fillmore street for an afternoon of shopping. A clothing binge at trendy Reformation (2360 Fillmore St.) is justifiable thanks to their sustainable production practices. // Beckoning you inside with a runway video on repeat, Rebecca Minkoff (2124 Fillmore St.) offers a selection of urban looks and signature handbags in a stylish setting, while Veronica Beard's first SF store (2241 Fillmore St.) is a go-to for gals seeking effortlessly cool high-waist jeans and the brand's iconic blazers and dickeys. // With a large assortment of pieces from a range of designers—think ALC, Ganni, and Derek Lam—as well as their own label, Intermix (2223 Fillmore St.) is a fashionista's heaven. // Cielo (2225 Fillmore St.) is the shop to visit for modern styles from designers around the globe including Dries Van Noten and Sacai. // Both ladies and gents can get their denim fix at Frame's sleek shop (2142 Fillmore St.), and find daytime staples and footwear made for urban stomping at the industrial-chic locale of Rag & Bone (2060 Fillmore St.). // For luxurious leather footwear—from strappy sandals to hip booties—designed in Sausalito and handmade in Spain, visit It girl brand favorite Freda Salvador (2416 Fillmore St.). // Or, pick up some casual kicks at Superga (2326 Fillmore St.). // Rothys (2448 Fillmore St.) colorful and sustainable flats—every pair is made from recycled plastic bottles—will put a spring in your step. //


The Future Perfect (3085 Sacramento St.) is a contemporary design lover's destination for truly special collectible furniture and artful objets. // Stop by the aesthetically pleasing home boutique March (3075 Sacramento St.) for a quick peek or one of their regular events and you just might leave with a grilled cheese and their entire line of speckled tableware. // If you're on the hunt for a cheeky gift, modern home store Jonathan Adler (2133 Fillmore St.) is brimming with colorful, quirky things. // Just up the street, Nest (2300 Fillmore St.) invites you to cozy into softly textured bedding and peruse the curated collection of home goods and keepsakes from around the globe.

Where to Eat + Drink in Pacific Heights

Breakfast, Pastry, Snacks + More

Start your day with boiled bagels so good even a New Yorker will be impressed at Wise Sons Bagel & Bakery (1520 Fillmore St.) followed by a cold brew at Blue Bottle (2453 Fillmore St.) or matcha at Samovar Teahouse Cafe (1910 Fillmore St.). // Stop by B. Patisserie (2821 California St.) for beautiful French pastries—their flaky, buttery kouign-amann are to die for—made right before your eyes. For something a little more substantial, head across the street to their sister restaurant, B on the go (2794 California St.), for gourmet salads and sandwiches—and a smaller selection of pastries. // Neighborhood favorite Jane (2123 Fillmore St.), also offers up fresh coffee, pastries (including a gluten-free and vegan selection), and lots of healthy-ish breakfast and lunch options in a perfectly instagrammable setting—we go bananas for their black rice porridge. Or, skip the guaranteed brunch-time rush and stop by Jane the Bakery (1881 Geary Blvd.) for a just-as-expansive offering of gluentous delights as well as a smaller menu of made-to-order fare. // Head to The Grove (2016 Fillmore St.) for a delicious meal that won't break the bank, best enjoyed on the outdoor seating overlooking bustling Fillmore Street. // Top it all off with a couple scoops of ice cream at Salt & Straw (2201 Fillmore St.), or for a healthy alternative, a Green Haven at Joe & The Juice (2213 Fillmore St.).

Casual Bites With Drinks

With plenty of old school charm, Palmer's Tavern (2298 Fillmore St) is the perfect place to enjoy a swanky cocktail or glass of wine. // Stop by two-story neighborhood hotspot The Snug (2301 Fillmore St.) for a prickly pear cocktail, Korean fried chicken wings to munch on, and plenty of people watching. // Or, if you're looking for a cozy neighborhood spot where you can bring a date or curl up with a book, be sure to visit The Social Study (1795 Geary Boulevard). // Eat pita, hummus, and flatbread to your heart's content in neighborhood newcomer Noosh's (2001 Fillmore St.) stylish dining room—arrive early to beat the wait. // Out the Door (2232 Bush St.) is known for upscale Vietnamese dishes—their crab cellophane noodles are a must—in a chill setting; or if you're craving Vietnamese sandos on the go, pop by Bun Mee (2015 Fillmore St.).

Craving Italian?

Pac Heights is host to a large selection of Italian options. Longstanding Fillmore favorite Jackson Fillmore Trattoria (2506 Fillmore St.), known for their friendly service, offers Italian classics—think pesce fra diavolo and spaghetti alla carbonara—while Florio (1915 Fillmore St.) features an assortment of French and Italian classics and a $32 prix fixe menu in a cozy setting. // Celebrate a special occasion with a reservation at bustling Italian spot SPQR (1911 Fillmore St.) for inventive pasta dishes made with local ingredients. // Grab your friends and share a couple pies at beloved Pizzeria Delfina's (2406 California St.) lively Pac Heights outpost.

Beauty & Wellness in Pacific Heights

Fitness + Spas

Pac Heights is the perfect destination for plenty of pampering and pilates. Just off of Fillmore Street, Pacific Heights Health Club (2356 Pine St.) offers group fitness classes, personal training, health and wellness seminars, and more to members. // Or choose from a range of pilates, yoga, and HIIT group classes at next door Flow Studios SF (2358 Pine St.). // If you really want to hone in on your pilates technique, book a private or semi private class at On Cue Pilates (2799 Sacramento St.). // Experienced Iyengar yoga practitioners and beginners alike can take all-level or level specific courses at Iyengar Yoga Institute of San Francisco (2201 Sutter St.). // Center yourself with a Vinyasa Flow class at YogaWorks' (1823 Divisadero St.) SF outpost. // Reward yourself post workout by unwinding in the sauna or treating yourself to a massage and facial in International Orange's (2044 Fillmore St.) serene space. // Find your inner calm at Kabuki Springs & Spa (1750 Geary Blvd.), offering spa services including Japanese massages, and springs inspired by Japan's public bathhouses.

Skincare + Cosmetics

If you're in need of new makeup, skin or hair care products, or fragrances, be sure to stop at Credo (2136 Fillmore St.)—rest assured that all of the luxury and indie brands they stock are non-toxic and cruelty free. // Luxury beauty retailer Space.NK (2000 Fillmore St.) also offers makeup, skincare, and more from brands including Hourglass, Chantecaille, and Bumble and Bumble in a sleek, light filled space. // Visit high-end boutique perfumery Le Labo (2238 Fillmore St.) for made-to-order scents, and NARS (2050 Fillmore St.) for luxurious cosmetics—thanks to the boutique's uncluttered, naturally bright setting, you'll get an honest assessment of what the makeup really looks like on your face. // If you're in search of an eye catching lipstick shade, MAC Cosmetics (2011 Fillmore St.) stocks endless makeup products in a glam setting, while at Lip Lab by Bite (2132 Fillmore St.) you can create your own custom lipstick shades. //

Things to Do in Pacific Heights

Just steps away from the Fillmore Street main drag, Alta Plaza Park (Steiner & Jackson St.) is a lovely gathering spot for off-leash dogs and boisterous children, and perfect place to watch the clouds float by on a nice day. // Get in your cardio and let the stately mansions of Pacific Heights' most impressive area—also known as Billionaires Row—and stunning views of the Bay take your breath away with a trip to the Lyon Street Steps (Lyon & Broadway St.). // Hit up the Clay Theater (2261 Fillmore St.) for Oscar-worthy foreign flicks and, of course, the requisite midnight showing of Rocky Horror Picture Show. // Catch a concert at the Boom Boom Room (1601 Fillmore St.) or at historic music venue The Fillmore (1805 Geary Blvd.).

// Looking for your first home or your next home in Pacific Heights? Start your search and find your home at Thank you to our sponsors at Zephyr.

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