There's no better time to support local makers, designers, and shops than at the holidays.
From essential gear for adventure-seekers to beautiful clothes for fashionistas and what may be the most perfect dog poop bags in existence, our 2025 Gift Guide is stocked with 41 choices to fit everyone on your list, whatever budget you're working with.
Happy holidays from the 7x7 team.
Style + Beauty Gifts to Glow Up Their Holiday
Marine Layer’s limited-edition Cashmere Hoodie ($278) will bring comfort, joy, and style to anyone who loves that cozy feeling. Seriously soft and dreamy, the pullover is an instant wardrobe upgrader. Translation: It’s perfection layered under a blazer or leather moto for nights out. It comes in men’s sizing and a range of yummy colors, but the ladies will love it, too. Gift givers also have the option to personalize the hoodie with fun patches and/or a chain-stitch message when purchasing online or at the new Custom Club pop-up on Fillmore Street.
// Shop in store at 498 Hayes St. (Hayes Valley) or 2106 Chestnut St. (Marina) and online at marinelayer.com
Foodie Gifts in Every Flavor
Even for non-cooks, the Fruit Spreads and Caramel Sauces ($16-17.95) from our own local "sweet queen," chef Emily Luchetti, are pastry chef magic in a jar. Comforting and unexpected, they come in flavors like blood orange caramel and apricot spread, and Luchetti's website offers tons of recipes and suggested uses for each.
// Shop online at sweetqueenllc.com
Purr-fect Gifts for Kids + Pets
The Foggy Dog is for the stylish Bay Area pup. From personalized bandanas and bows (seasonal or otherwise) to leashes, harnesses, beds, and toys, this shop has everything a dog could dream of in prints and fabrics that you will love, too. For a festive holiday option that’ll keep their pup warm, try the Holly Bobble Dog Sweater ($60).
// Shop online at thefoggydog.com
Adventure-Ready Gifts
Part of the beautiful and extensive Wildsam Field Guide series, Big Trees of California ($24) will take them on a greenery-filled journey through the state’s most majestic parks. Stories, interviews, and itineraries are all included in this big-tree deep dive, with an emphasis on ecology and geography. The 4 x 6.5-inch book, printed in the U.S., is small enough to fit into a back pocket.
// Shop online at shop.wildsam.com.
