Beware the Brides of March


Only in San Francisco, kids, will you spot 100 or so disheveled brides roaming the streets surrounding Union Square, shopping for designer shoes, hailing cabs, sipping $10 cocktails and having themselves a grand ol' time.

If the above scenario seems at all appealing, then you should dig out your old wedding dress--or head to one of the many local thrift stores and procure a used number--and meet up with your white-clad peers this Saturday, March 14, for the 11th annual Brides of March event. The bigger (the dress, that is), the bolder, the tackier, the better. The only stipulation is it has to be a shade of white.

The Brides of March was initially dreamed up by Michele Michele in 1999. She states on the official website: "I saw a rack of used wedding dresses and realized how often the dreams of an ideal marriage had failed and how much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products. I thought it would be funny to take the primary symbol of this sacred institution and twist it around."

All brides will be convening at the Tunnel Top Bar (601 Bush St.) at 2:30pm; if enough people show, Brides of March will occupy Chelsea Place (641 Bush St.), as well. For more information and to see a more detailed itinerary of the day, visit

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