Bay Area designers pop up at Westfield, sneakerheads will flock to Birdies + more local style scoop
Fashion Incubator SF and Westfield SF Centre are giving Bay Area designers a pop-up showcase, April 23-24. (Courtesy of Fashion Incubator San Francisco)

Bay Area designers pop up at Westfield, sneakerheads will flock to Birdies + more local style scoop


Lay the foundation for your spring wardrobe with a happy seasonal palette and bold sneakers from Pact and Birdies, respectively.

Plus, a local designer pop-up is coming to Westfield SF Centre.

Birdies takes a turn for the sporty, and we like it.

(Courtesy of Birdies)

We've been fans of Birdies (and the brand's cofounders) forever. No doubt, the signature slipper/flat in every incarnation imaginable keeps the biz flying. But our eyes went wide and toes perked up when we spied the label's first foray into, you ready?, laces. The Roadrunner ($130) and the Cardinal ($140) recently entered the chat. Both low-top sneaker styles are F-U-N, bold and refreshingly undelicate. The kicks, with removable insoles, come in five color combos each. Plus, they're adorbs when paired with jeans, skirts, dresses, undies, you name it. We can't wait to get our tootsies into these babies.

// 1934 Union St (Cow Hollow),

Spring is in the air, and on the racks at Pact.

(Courtesy of Pact)

It's only been living on Hayes Street for a couple of seasons, but Pact has already wormed its way into the hearts and closets of neighborhood hipsters. And who can blame them? The reasonably priced organic cotton hoodies, sweaters, joggers, shorts, tees and underthings are super soft, comfy, and perfect for work from home—or hardly working. The new spring collection is, well, a breath of fresh air.

For women, there are pretty striped dresses, printed sleep/staycation pants, and an overall pastel-y palette that's hard to resist. Guys, there's tons for you, too: neutral colors that pack a punch a la tees with vintage vibes, and polos, sweatshirts, shorts and sweatpants that are all so yummy. No time like the present to get yourself a little present, right?

// 424 Hayes St. (Hayes Valley),

Fashion Incubator SF x Westfield SF Centre to host a pop-up starring local designers.

(Courtesy of Fashion Incubator San Francisco)

Make sure to block out some time next weekend, April 23rd and 24th, to hit the mall. Sure, a Zara or Sephora run is cool but the main reason to head to Union Square is to get your hands on some rad creations from Bay Area talent. Fashion Incubator SF and Westfield SF Centre are excited to give these designers a proper showcase.

The two-day pop-up features men's and women's clothing, jewelry, and accessories from talented up-and-comers including: Scotch Bonnet, Agaati, Rockridge, Venim, Love Is Project, Oliver Charles, Olori and Devan Gregori. The temp boutique will be situated next to the Burberry store on Level 1.

// Hours are 11am to 8pm on Saturday; 11am to 6pm on Sunday. RSVP here. 845 Market St. (Union Square).

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