Now you all know that this mockumentary is mocking the same stuff you all are blogging about.

I have no beef with Blue Bottle, I love their coffee. I also have no issue with having lots of coffee choices, in lots of places. However, a I do feel strongly about preserving areas of our communal space that are non-commercial. It's actually a relief to not have a thousand options for consumption at every given moment, and I believe that the restlessness and dissatisfaction people feel in dense, urban areas id directly related to this kind of bombardment. Hey, why not pack a lunch?

Blue Bottle is good coffee......but the best coffee in San Francisco is Weaver's. They were in Emeryville and they just moved to San Rafael. Being a student I consume a lot of coffee. The aroma, flavor and body of Weaver's Coffee is amazing. I just wish they had more stores where I could get a fresh brewed cup. Right now I order online and that works for me.

I just want to know how Muddy Waters stays open.

@Barry:

solution: make your own coffee, to your exacting specifications !

Blue Bottle soooooo overrated.

Barry, I'm not sure if food carts "steal" business. They present another option for people, which as far as I'm concerned is a great thing. Let the consumers decide! As for your second point, about how a coffee cart would steal business without the upside of improving the quality of coffee available in the community, I'd have to disagree. Somehow, the number of really crappy coffee joints in the Mission still outnumbers the good ones by, oh, 200 to 2. Four Barrel and Ritual are beloved; they are also many blocks from Dolores Park. I think there's room for another, and I think Blue Bottle has every intention of being a responsible tenant in the park. Seems only fair to give them a shot.

:'( <----- barry

Food carts steal business from existing brick and mortar establishments. Communities tolerate this because food cart usually bring a higher quality, more cultured product than what is currently available in the community.

A Blue Bottle coffee cart in the Mission would steal business from existing establishments but without the upside of improving the quality of coffee available in the community. If anything, the existence of a Blue Bottle coffee cart would decrease the overall quality of coffee available because Ritual and Four Barrel would have less cash coming in from which to make coffee awesomeness like the Single Origin Bar.