Next week, Levi's will launch their latest series, the Commuter, featuring streetwear that's tailored to the demands of urban cyclists.
Levi's Commuter Collection consists of the 511 Commuter Skinny Jean (also available in cropped, both $78), and the Commuter Trucker Jacket ($128) -- specifically designed to create ease, comfort and protection for everyday cyclers.
The jeans have a U-lock storing waistband, and the waistband is raised to ensure against the ever unwanted crack attack. The jacket also features a slight tail for maximum coverage while hunched over, and has touring pockets in the back.
The line is a lot more than just crafty patternmaking though. Levi's partnered with Swiss-based Schoeller Technologies AG to premier their NanoSphere treatment into Levi's denim. NanoSphere is basically a super treatment that makes fabric both water resistant and dirt repellant. Take that, add Clariant's Sanitized treatment, and you get durability plus built-in odors protection, because, let's face it, you get sweaty while biking. In addition to the double treated light-stretch denim, the pieces are completed with nifty sewing tricks like a reinforced stitching in high-stress areas (crotch, pockets, etc.), and reflective 3M Scotchlite fabric tape in key areas.
All in all, it's kind of like tech meets cycling, which is essentially perfect for San Francisco. The Commuter series will be available in Levi's flagship stores (including Union Square) next week, and at speciality bike shops and Urban Outfitters later this summer. We're crossing our fingers for a women's line soon. For now, here's a little preview.
Levi's Commuter 511 Skinny Jeans Specs (pictured above):
- U-lock back waistband strap for easy storage while biking.
- Higher back rise with no gap.
- Water resistant, dirt and odor repellant, performance stretch fabric.
- Reflective fabric tape on interior cuffs for high visibility.
- Double reinforced crotch, back pockets and belt loop (high risk areas).
- Available in denim and non-denim fabrics.
Levi's Commuter Trucker Jacket Specs:
- Water resistant, dirt and odor repellant, performance stretch fabric.
- Reflective fabric tape on waistband adjusters for visibility while riding, but can be concealed for off bike time.
- Rear touring pockets and front iPod pocket.
- Dropped tail, roomier sleeves and longer cuffs for comfort and additional coverage.
Lily Ko (lily.7x7 @ gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is an editor at SF Station, works as a freelance stylist and covers food, fashion and fun on her blog, Curated SF.
