Pretty in Prints: Serial Cultura Spring 2010


For proof that print is, indeed, alive and well, look no further than the Spring 2010 collection from Serial Cultura.

The fifth collection from Oakland-based designer Jen Jennings continues the label’s love affair with bold hues and graphic prints paired with simple, flowing silhouettes. Inspired by traditional quilt patterns and optical art, Jennings’ new prints for spring abound in bright hues that can’t help but pop against the surrounding neutrals, blues and muted grays.

“I was also playing with layering of different prints. I also love color and wanted to create very graphic shapes that were very colorful and bold,” says Jennings.

Best known for printed scarves and tops, Jennings’ label will offer bottoms for the first time this spring.

“I am starting with leggings. I think they are a fun way to dress up a simple black dress or any solid dress or top. I really only want to design printed clothing right now. I feel with leggings, you can get away with a print,” she says.

Standouts from the collection include a drape top whose bold s-curves dance across stripes of varying hues and widths, a loosely cut mini-dress in digitally printed silk twill and hand-silkscreened silk-knit leggings whose subtle print mimics disco-esque sheen when viewed from afar.

Due out in February, Serial Cultura’s latest will be available in San Francisco at AB Fits, M.A.C. and Belljar. You can also keep up with the label on its Facebook page.

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