Rebecca Minkoff Unveils the Next Big Thing in Shopping

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Driverless cars. Computers that can read our mind. Vast libraries of knowledge at our fingertips. If we can dream it, someone is building technology to make it happen. So why not magic mirrors?

We were recently given a preview of just such a technology at the Rebecca Minkoff boutique, opening soon at 2124 Fillmore Street.

Rebecca Minkoff is the first retailer in the nation to feature an ingenious new smart mirror system, developed in partnership with eBay. The store has a wall-sized touch screen where customers can browse merchandise, view multiple photos of how the clothing can be worn, request items to try on, and even request a beverage.

Once in the fitting room, another touch screen makes it easy to request different sizes, different items, and even make a purchase without having to pull out a credit card.

The whole system works so smoothly and beautifully it feels like... well, magic.

"Magic mirror on the wall, show me what to wear this fall..."

After having just premiered the technology at Rebecca Minkoff's flagship boutique in New York's Soho district, the company chose San Francisco's Pac Heights as their second location.

"We fell in love with the charm of Fillmore Street," says co-founder and CEO Uri Minkoff, who was raised in Southern California with his sister, Rebecca. "The mix of boutiques, as well as the restaurants, the relationship with people who live in Pacific Heights, and just the charming nature of this area we fell in love with."

To celebrate the upcoming opening, Facebook's Libby Leffler co-hosted an event at Hedge Gallery with artist Langley Fox Hemingway, who models in the brand's fall campaign.

"Langley personifies the ultimate Rebecca Minkoff girl, someone who is talented, confident and exudes a sense of personal style,” said the designer.

Pieces from the new collection were available for purchase at the cocktail party, with part of the proceeds going to UCSF Partners in Care. Among those shopping, several said they were eager to try out the new mirror system at the store. After all, who wouldn't want a mirror that can deliver clothes on demand to make you look fabulous?

Photos: Drew Altizer

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