The label YVY was founded in Zurich by Yvonne Reichmuth in 2015 and developed into one of the leading independent brands for innovative, hand-made leather accessories within just a few years.
Creating timeless designs where traditional craftsmanship meets innovation, YVY is blurring the lines of traditional leather accessories and clothing. The range of pieces varies from bracelets to body harnesses and full dresses. Every piece is handmade out of the finest Italian leather and brought to life in Yvonne’s studio in the heart of Zurich and by artisans of her production partner in Tuscany, Italy.
Away from mass production, YVY has developed its own nontraditional strategies to stand out. Each collection is entitled and can be released any time throughout the year. Creating more carry-over pieces instead of collections allows YVY to invest time in refining the design, fit, and quality of the products and fulfilling bespoke orders. The specialization combined with a clear aesthetic made YVY instantly distinguishable and resulted in high recognition. YVY is proud to have invented pieces that had never before been seen on the market and have seduced Hollywood celebrities and renowned editors.
(Courtesy of YVY)
YVY stands for durability, fair conditions, and transparency throughout the entire manufacturing process. Each decision takes the people they work with, the conditions of the animals their skins are sourced from, and the environment’s best interest into account. With compassion for living beings, all the leather used is a by-product from the food industry. The majority of the leather is vegetable-tanned, a century-old tradition based on the use of natural tannin extracts. This means only natural oils and dyes are used, providing a safe process for the workers and the environment.
YVY has quickly become a coveted brand for A-List celebrities and fashion-forward women alike. The pieces are sought after by Hollywood stylists and influencers for their uncompromising design and their ability to turn any outfit into a showstopper. Products have been spotted on Kristen Stewart, Billie Eilish, Madonna, Lady Gaga, Kelly Wearstler, Monica Bellucci, Willow Smith, Camila Cabello, SoKo, Troye Sivan, Gwen Stefani, Taylor Swift, Janelle Monae, just to name a few.
YVY has been invited to show at fashion weeks and galleries in Paris, Milan, NY, London, Dubai, Beijing, and Zurich. Among the prizes won are the Swiss Design Prize (for Young Entrepreneurs), the Young Talent Award by Premium, and the fashion brand has also received funding by Pro Helvetia.
For more information and to shop online, visit yvy.ch.