The Yelp Tee: Almost More Brilliant Than Pizzeria Delfina's Pizza

Pizzeria Delfina might defiantly blast their punk music, but their punkest idea yet is their staff t-shirts, which had somehow bypassed me until I ran into Anne Stoll (co-owner and wife of chef Craig Stoll) the other day. We got talking, then gossiping, then bitching and lo and behold, the topic of Yelp came up. Yelp's been making some juicy headlines (see Jeremy "Big Papa" Stoppelman respond here).

Delfina is taking back the night, so to speak. Instead of simply bitching about Yelp, they've made Yelp their bitch and taken quotes from one-star reviews posted on Yelp about the pizzeria and made them into T-shirts for their staff to wear. (They also have one that simply says, "This place sucks," a quote from yet another typically eloquent and insightful Yelp review.) The Yelp mentality? I have my thoughts on it. But let the t-shirt speak for itself.

Following are some of 7x7's better one-star reviews on Yelp.

1. "This magazine is whiter than my ass cheeks in January!"

2. "San Francisco Paris Hilton wannabies now have a handbook."

3. "Nice bathroom material... Though it chafes if you don't work the paper in fully."

4. "It actually burns my eyes if I dare to read it."

Which one should we pair up with American Apparel?

View the discussion thread.

Great article way to stick it to the man...Yelp has filtered about 25 great reviews from actual customers on our business http://www.lsvcarts.com and only posted 3 of the negative ones, for a small business like ours this is a killer. Hope they change their policies at Yelp because this is becoming horid!

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