There's no better time to support local makers, designers, and shops than at the holidays.
From essential gear for adventure-seekers to beautiful clothes for fashionistas and what may be the most perfect dog poop bags in existence, our 2025 Gift Guide is stocked with 42 choices to fit everyone on your list, whatever budget you're working with.
Happy holidays from the 7x7 team.
Style + Beauty Gifts to Glow Up Their Holiday
Good-looking eyewear is always a yes. Even those with 20/20 vision need shielding from sun and screens. Now, thanks to Zenni’s new (patented) EyeQLenz with Zenni ID Guard ($55), you can give them stylish specs with protection from UV, blue, and infrared light. The latter limits unwanted tracking and provides control over biometric privacy. Put a bow on a frame that suits their face. Or let them choose their own style with a gift card.
// Shop online at zennioptical.com
Foodie Gifts in Every Flavor
Brucato Spirits' newest amaro bottling, Fields ($45), is a blend of artichoke leaf, red beet, rhubarb root, fenugreek seed, dill weed, and coriander macerated in California grape brandy and aged in toasted oak barrels. Bitter in the best possible way, drink it straight, over ice, or in a cocktail.
// Shop in house at Bar Brucato, 275 S. Van Ness Ave. (Mission) or online at brucatospirits.com
Purr-fect Gifts for Kids + Pets
The Foggy Dog is for the stylish Bay Area pup. From personalized bandanas and bows (seasonal or otherwise) to leashes, harnesses, beds, and toys, this shop has everything a dog could dream of in prints and fabrics that you will love, too. For a festive holiday option that’ll keep their pup warm, try the Holly Bobble Dog Sweater ($60).
// Shop online at thefoggydog.com
Adventure-Ready Gifts
Part of the beautiful and extensive Wildsam Field Guide series, Big Trees of California ($24) will take them on a greenery-filled journey through the state’s most majestic parks. Stories, interviews, and itineraries are all included in this big-tree deep dive, with an emphasis on ecology and geography. The 4 x 6.5-inch book, printed in the U.S., is small enough to fit into a back pocket.
// Shop online at shop.wildsam.com.
