7x7 and Peet's Coffee team up for a Karl the Fog–inspired Pride celebration

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The Bay Area's own Peet's Coffee & Tea is a longtime supporter of our LGBTQ community, from their annual sponsorships of AIDS LifeCycle and the Frameline Film Festival to our beloved San Francisco Pride Parade.

So, we couldn't think of a cooler group to partner up with for this year's Pride celebration. (Also, we think their coffee is pretty damn good.)


At the Celebration Center at Civic Center Plaza this past weekend, 7x7 and Peet's feted SF Pride 2018, which coincided with the local company's launch of its new Karl the Fog–inspired beverage, aptly called Fog.

Partygoers lined up at our Pride booth in all their costumed glory for a chance to spin the Peet's prize wheel and win Fog-themed sunnies, T-shirts, stickers, reusable cups, and the piece de resistance: a 12-month supply of Peet's coffee. Winners then got decked out in an epic selection of costumes for a photo opp. Get a peek at the festivities in our slideshow below.

Special thanks to our friends at Peet's Coffee & Tea. For more info on Fog, go to fog.peets.com.

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