In 2026, San Francisco style is all about craft, community, and intention.
From fresh voices to cult favorites, check out these nine Bay Area designers and artisans telling stories through their work, from moto jackets to inlayed stone rings.
Lan Jaenicke
Founded in 2008, Lan Jaenicke's namesake label grew from a desire to create clothing that’s both intentional and enduring. Jaenicke, who studied under Simon Ungless at the Academy of Art, began by exploring the performance and quiet elegance of cashmere to create simple, purposeful garments. She now draws on that experience to mentor emerging designers, including Elijah Morales and Amy "Mimi" Shen. Each of Lan Jaenicke’s pieces is handmade by a single tailor from start to finish, using zero-waste patternmaking and clean silhouettes designed to outlast the whims of trend. Textiles are composed of 100 percent natural fibers so that the garments can ultimately be returned to the earth, a choice inspired by poetry, craft, and the natural world, including the serenity of China's West Lake. Her San Francisco atelier functions as both studio and salon, a space for creative exchange that reflects her commitment to community and cross-disciplinary collaboration.
// Visit Atelier Lan Jaenicke, 431 Jackson St. (Jackson Square) and Maison Lan Jaenicke, 3307 Sacramento St. (Presidio Heights), or shop online at lanjaenicke.com
