On November 3, the famed GiftCenter & JewelryMart welcomed San Franciscans to their reinvented showplace in SoMa.

Guests to the free event indulged in sweets, treats, gems and jewelry while exploring a new entrance and expansive courtyard. Special cupcakes offered the chance to find gift certificates hidden inside, while live entertainment kept the mood festive while holiday shoppers got a headstart on their gift-giving lists.

With over 125 jewelry and accessories showrooms, the San Francisco GiftCenter & JewelryMart is the Bay Area's largest jewelry emporium, offering competitive wholesale pricing and award-winning custom designs.

The San Francisco GiftCenter & JewelryMart is located at 888 Brannan St., sfgcjm.com

Photos: Kira Stackhouse | Nuena Photography