Art Deco Landmark 140 New Montgomery Poised to Fetch $300 Million

Art Deco Landmark 140 New Montgomery Poised to Fetch $300 Million


Well before it became known locally for housing Trou Normand, Mourad, and Yelp, 140 New Montgomery, one of San Francisco's first high rises, was prized for its Art Deco stylings. Today, it's on the market and is expected to bring beaucoup dollars (to absolutely no one's surprise).

The 26-story beauty, originally the Pacific Telephone & Telegraph Headquarters, was built in 1925 by the great Timothy Pflueger, whose aesthetic famously graces such Bay Area landmarks as the Castro Theatre, Oakland's crazy-gorgeous Paramount, and the San Francisco Stock Exchange (now home to City Club and an Equinox gym). 

Bay Area architecture buffs will remember that the building underwent an extensive $60 million renovation back in 2013, after AT&T sold her to the developer firm Wilson Meany, which transformed 140 New Montgomery into a modern office tower. Now its seismically retrofitted 280,000 square feet are equipped with energy-reducing technology, 1,300 new windows, bike storage, a sculpture garden, and a couple of the best restaurants in town. This is to say nothing of its high-tech tenants: Both Yelp and Lumosity office here.  

Once again on the market, Pflueger's modernized masterpiece is expected to fetch up to $1,000 per square foot for a total of nearly $295 million, reports Bisnow. It's a pretty penny to be sure, but it's no overpriced studio apartment either. Take a gander at the slideshow above. She really is a beaut.


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