Soko Lands in Potrero, Freda Salvador Launches First Collab + Aesop Opens in Jackson Square
(Courtesy of Soko)

Soko Lands in Potrero, Freda Salvador Launches First Collab + Aesop Opens in Jackson Square


Where to shop 'til you drop this week.

Soko Jewelry Store Lands in Potrero

Soko, the Everlane of the jewelry set, opens its first retail flagship in Potrero Hill on Wednesday, July 20. The modern pieces—rings, hoops, cuffs and collars—are crafted of recycled brass and other sustainable materials. (We're already obsessed with the horn rings.) Along with its full line of reasonably priced, ethically made beauties, the boutique will also carry curated goods by other like-minded local labels, à la Joshua+Vela, Future Glory, Petel, Ella Lou and Chronicle Books.

As far as the two-year-old company's unique take on "radical transparency," it uses a proprietary smartphone app that connects directly with more than 1,000 artisans in East Africa —no factories whatsoever. "Soko is not an aid project; it's a hyper efficient business model in which all stakeholders win—artisans, retailers and consumers," says local founder Gwen Floyd. Even more reason to layer on the bling. Plus, for the rest of the month, 10 percent of all sales will be donated to Larkin Street Youth Services. // Open Monday–Saturday, 11 a.m.–6 p.m.,10 Arkansas St. (Potrero Hill),

A couple of Freda firsts: First collab (with Clare Rojas) and first foray into canvas. The limited-edition shoe also comes in a grayscale version.(Freda Salvador)

Freda Salvador + Clare Rojas Do Good Shoe

What's set to stomp into Freda Salvador's Fillmore Street store on Wednesday, July 20? The result of its very first collab—and what a goodie it is. The limited-edition canvas shoe features a geometric print by SF artist Clare Rojas. Freda's iconic d'Orsay oxford (Wit) serves as the fierce foundation for the eye-popping print available in muted shades of gray, and a mélange of red, orange, yellow and black. (Yes and yes.) The appropriate-for-hill-walking shoes sell for $395 and can be pre-ordered now. Shoe game on! // 2416 Fillmore St. (Pac Heights),

Score Another One for Jackson Square: Aesop Now Open for Biz

French labels like Isabel Marant and newbie A.P.C. aren't the only ones flocking to the hottest fashion-y hood in town: Aesop, the Aussie skin and bodycare line, just opened its newest and seriously gorgeous storefront in Jackson Square. This marks store number three in the City for the cult-favorite line. (Have you tried theResurrection Hand Balm?) The other standalones are located on Fillmore Street in Pac Heights and Chestnut Street in the Marina. Don't forget to ask for complimentary samples when you visit; Aesop is known for its stellar customer service. G'day mate. // 445 Jackson St. (Jackson Square),

Timbuk2 and New Balance created a backpack and sling that will have your wheels spinning.(Timbuk2)

Timbuk2 Partners With New Balance

City cyclers, listen up: Timbuk2 has joined forces with New Balance to create some cool new gear. Meet the Timbuk2 x New Balance C Series Sling and Backpack. Just launched on Saturday, July 16, the bags are designed to bring technical materials and style together to offer cycling-specific functionality. Key features include reflective iridescent strips that glow in direct light, a stretchy exterior trampoline pocket to store almost any size helmet and a scratch-resistant, tricot-lined Napoleon pocket for safe and easy phone access. Both are designed to pair with New Balance's C-Series urban cycling shoes, made of high-density rubber—and to withstand miles of urban commuting. Ten-four. // Products are available at Timbuk2 stores and at

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