9 Beautiful + Fashionable Gifts for Bay Area Style Mavens

9 Beautiful + Fashionable Gifts for Bay Area Style Mavens

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This story is brought to you by Cruise, an all-electric self-driving car service based in San Francisco.


Aesthetes aren't always the easiest to please…form, fit, and function really matter. We're here to help.

Our curated gifts check all the boxes for fashion and beauty junkies. From sweaters to skincare, cozy to chic, these picks are sure to give good feels and great lewks. No judgement if you score a few things for yourself while you're at it.


Dreamy Beanies

(Courtesy of AB Fits)

Universal Works' Short Watch beanie is like the cherry on top of the outfit. It's made of sturdy Donegal wool in the UK with a pinch-crown finish and comes in rad colors. Available at AB Fits, one of the hippest stores in SF, it has lots of street cred: The cap happens to be a style signature of cooler-than-thou owner Howard Gee. // $79, abfits.com

Introducing Cruise for Good

The holiday season is the time for giving, and Cruise gives back to San Francisco year-round. Cruise is an all-electric self-driving car service coming soon to SF. While Cruise's autonomous vehicles have driven millions of miles to learn the city streets, Cruise also dedicates 1 percent of its fleet to important community needs, like delivering thousands of meals with the San Francisco-Marin Food Bank and SF New Deal. Learn more at getcruise.com/community.

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