Has Muji Come to SF? Well, Not Quite...

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Sometime in the last year or two, we noticed a new store at Serramonte: Daiso. Took us a while to check it out, but in the Christmas stocking-stuffing rush, we finally did. At first, the "livingwear" store (that's what the sign on the door says—it's kind of like a Japanese Target, only without clothing) seems chaotic and schlocky, but when you dive into the kitchenware sections, you realize that it's basically Muji gone Hello Kitty. (Which is an idea that would, no doubt, quietly horrify the philosopher-retailers at Muji.) And plenty of the cool little containers and mysterious gadgets are decal-free.


Now when is that Muji going to get here?

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