(Courtesy of Huf)

Beloved skater brand Huf comes home to SF + more style news

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The skate- and streetwear brand from late legend Keith Hufnagel was born in the Tenderloin 19 years ago and moved out of SF a decade later. But this week, the label makes its return with a fresh store in the Mission.

Plus, it's not too late to score at Nordstrom's Anniversary Sale; ThirdLove and Sarah Flint get into bed sleepwear; and Allbirds lands in Palo Alto.


The Mission welcomes back iconic skater brand Huf.

(Courtesy of Huf)

On Saturday, August 7th, Huf makes a meaningful return to San Francisco, the city where it all began. Renowned skateboarder Keith Hufnagel opened his first store—filled with real deal skate- and streetwear plus hard-to-find sneaker brands—in 2002 in what's now called the Tendernob (back then, it was just regular old Tenderloin). Pretty quickly, the boutique and the man became institutions. Ten years ago, though, Huf said seeya to SF and moved to L.A.. But now, Huf 2.0 is opening in the Mission.

Gotta say, the store, especially the exterior, looks eerily reminiscent of the original. The minimalist space is filled with cool men's and women's clothes and gear from the Huf label, which is known and coveted for its many artist collabs.

Unfortunately, the guy who started it all isn't around to enjoy it; Hufnagel passed away last year. "SF is where it started. It's home," says Huf brand director Hanni El Khatib "This one's for Keith. He always wanted Huf back in the city. Now we're making it happen for him."

// 968 Valencia St. (Mission), hufworldwide.com

 Nordstrom's Anniversary Sale is still on, but don't lollygag.

(Courtesy of Nordstrom)

No question, the Anniversary Sale is Nordie's best. Not only are things for the whole family (men's, women's and kids clothing, shoes, accessories, beauty and home) on significant sale, the stuff is good. It's summer and fall stuff you want including brands that normally never get marked down. Just a few to whet your appetite: Nike, Ugg, Jenni Kayne, Vince, Ted Baker, Ksubi, Zella, Bony Levy, Marine Layer, La Ligne, Necessaire, Re/done, and True Botanicals.

Those who have yet to indulge, hop to it. Prices will absolutely go back up on Monday, August 9th. And, yeah, you can shop online, but it's worth whirling around the store in SF Westfield Centre or Village at Corte Madera. You can try stuff on and, hello, customer service. Perhaps, make a complimentary appointment with a stylist or shop online/pickup in store for the best of both worlds. We're making a beeline for the beauty dept (lots of exclusives) and Open Edit.

// 865 Market St., SF Westfield Shopping Centre, nordstrom.com

Grazie, ThirdLove x Sarah Flint, for the sweetest ever PJs.

(Courtesy of ThirdLove)

We didn't see this one coming: SF's not-just-an-undergarment-brand ThirdLove has teamed with Sarah Flint, founder of her namesake handcrafted-in-Italy footwear label, to drop a mini PJ collab. It includes a lightweight cotton shirt, pants, and shorts made to mix and match—and stars a charming floral print. Did we mention the print is everything? (Adds all three dreamy pieces to cart.) This coupling may seem a little confounding at first but when you think about it, but not so much—both fashion players are all about empowering women and helping them look and feel their best with products that focus on fit, comfort, and style. Amen, sister.

// Individual pieces retail for $60-$65; sizes range from XS to XL. Shop online, thirdlove.com

Cardinals don't have far to travel for sustainable runners thanks to Allbirds new Palo Alto store.

(Courtesy of Allbirds)

With the opening of its new store, Allbirds expands its, ahem, footprint in its Bay Area home. The 4,400-square-foot brick-and-mortar is the younger sibling to the brand's two SF spots (in Jackson Square and Hayes Valley). The fresh space is punctuated with eye-catching light-wood furnishings and accents including a service desk crafted of local reclaimed wood. Located in the Stanford Shopping Center, it carries a good selection of AB's sustainable kicks and clothing, and pays homage to the community with store-specific shoelaces in California Red and Legged Frog. Go Cardinals!

// 660 Stanford Shopping Center, Room #9 (Palo Alto), allbirds.com

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