Be timeless and be evolutionary. This is no easy feat for a winery like Jordan, created half a century ago to honor the old-world traditions of French winemaking and hospitality.
Striking a delicate balance between transporting guests to a bygone era and enthralling them with modern touches is an art that Jordan has excelled at for almost 20 years, since second-generation owner John Jordan took the reins.
His desire to blend old and new only grew during the pandemic, when he doubled down on renovating the hospitality spaces in and around Jordan’s grand chateau, built in the mid-1970s. After four years of construction dust moving from place to place like a progressive dinner party filled with hard hats, the last of Jordan’s major interior design renovations is finally ready for guests to enjoy.
Introducing the New Jordan Winery Lobby
This is the first time since the construction of the Jordan Chateau that structural changes were made, removing walls and offices to create an inviting salon and a spacious retail boutique for relaxing before or after wine tasting. Maria Khouri Haidamus of San Francisco led the interior design of the lobby, following her first stunning transformation at the Jordan Chateau: the winery guest suites. She embraced the Jordan style of blending vintage with modern chic in a timeless way. Before the plaster had dried on the suites’ walls, John was already talking to Maria about his next big project—the lobby.
“I am honored to work with the Jordan team for a second time to craft a new lobby and arrival experience that is as meaningful to the estate’s storied heritage as it is magnificent for guests,” said Khouri Haidamus, principal of Maria Khouri Interiors.
Every bottle of wine is a story, waiting to unfold in the glass. Every design feature in the new Jordan lobby has a story to tell too, down to the wallpaper murals. Longtime fans and Jordan Estate Rewards members know how much Jordan loves storytelling, a passion that comes across in these elegant reception areas, which truly are the heart of Jordan hospitality.
“The Jordan lobby is the first place that guests experience,” John says. “Now, we hope it will be just as memorable as the food and wine pairings, the hospitality, and the views.”
// Jordan Winery, 1474 Alexander Valley Rd. (Healdsburg), jordanwinery.com
Jordan Chateau's lobby before renovation.(Courtesy of Jordan Winery)