Pop-up shops no more, beloved brands ModCloth and MM.LaFleur plant roots in San Francisco with shiny new brick-and-mortar shops.
Plus, ThirdLove rolls out dozens more bra sizes and Dockers releases a limited-edition Pride tee for charity. Time to get styled.
Arno is seeing stars with its second collection.
We introduced you to Arno Cooperative six months ago. Yes, we're still besotted with the SF label's wear-everywhere booties handcrafted by artisans in centuries-old factories in Tuscany. But right now we're laser-focused on the new star-studded Stella mules. The nappa leather beauties ($198) are splattered with suede star cutouts and come in summer-ready white/silver, tonal caramel and tonal black. But truth be told, we're even more excited about the brand's first foray into handbags: The Astra bucket bag ($260), featuring similar star detailing, is made of calf leather and comes with a lined interior and adjustable shoulder strap. Along with black and honey, it's available in gorgeous shades of blush and sky blue. The biggest issue from our POV—deciding which to get. (Update: we went with this one.) Mamma mia! // arnocooperative.com
(Courtesy of ModCloth)
ModCloth finds its forever home on Fillmore Street.
The digital-first brand known for its vintage-inspired clothing (those quirky prints!) and size inclusivity opened the doors to its first permanent SF store in Pac Heights last week. (Seems like just yesterday we hit up that first pop-up on Grant Avenue—eek, it was three years ago.) The ModCloth Fit Shop, situated in the former Sandro Paris spot on Fillmore, is stuffed with fit-and-flare dresses, A-line skirts, and cheery blouses from its namesake signature label. Accessories, shoes and jewelry, and a selection of one-of-a-kind vintage finds round out the treasures. While walk-in shoppers are welcome, the store encourages customers to make complimentary styling appointments. The shop operates like a showroom so you won't be walking out with your goodies; they'll be shipped directly to you, gratis. Our absolute favorite thing in the space? The custom-designed print wallpaper in the dressing rooms. Think mod kitties, magic mushrooms, and oversized pencils. // 2033 Fillmore St. (Pacific Heights), modcloth.com
(Courtesy of Dockers)
Dockers shows Pride with a limited-edition tee.
Newly dressed in rainbow brights, Dockers original 1986 anchor and wings logo pops off a simple white tee. This is, of course, the Levi's-owned brand's way to celebrate and show support for Pride and LGBTQ equality. The slim-fit unisex tee ($28) is available in sizes extra-small to extra-large. The company will be making a donation to the Harvey Milk Foundation. "Equality is part of our brand's soul and we could not be prouder to support the Harvey Milk Foundation and its fight for a more diverse and inclusive world," says Karen Riley-Grant, vice president of global marketing. // The shirt is available for a limited time in Dockers stores and online, dockers.com.
(Courtesy of ThirdLove)
ThirdLove's cups runneth over.
SF's ThirdLove continues to revolutionize the bra industry by providing comfy, supportive and good-looking styles for gals of all shapes and, duh, sizes. Just yesterday, it introduced a couple dozen new sizes to its repertoire, bringing the total size run to 70 (yes 7-0). Bras are now available up to a 48-band size and cups from AA to H. (FYI: most bra brands offer around 30 sizes). For now, the expanded sizes come only in the best-selling 24/7 Classic Perfect Coverage Bra. To celebrate the launch, the label has partnered with body positivity guru Justina Blakeney.
One more thing—whatever you do, don't refer to these newbies as "plus." "Words matter. At ThirdLove, your size is your size. Who are we to tell a woman her size is in a different category from the size of the woman sitting next to her? These kinds of derogatory terms have no place in a company that makes products for women," says cofounder Heidi Zak. Mic. Drop. // thirdlove.com
(Courtesy of MM.LaFleur)
Finally, MM.LaFleur makes it brick-and-mortar official in SF.
After dipping its toe in the Bay with a handful of pop-ups over the years, MM.LaFleur has officially committed to the city by opening a homey 3,300-square-foot showroom in Union Square. Along with shopping for quality workwear (i.e. go-to blazers and simple-chic shifts, etc.), mingling, co-working and attending women-focused events are on the agenda. A self-serve kitchen (snacks!), large bar table, and cozy seating areas set the welcoming scene. Complimentary personal styling appointments are encouraged (closed Wednesdays). // 23 Grant Ave. (Union Square), mmlafleur.com