Meet this year’s cast of tastemakers who are setting the tone for fashion in San Francisco.
Megan Papay (37) and Cristina Palomo Nelson (28), designers behind the year-old shoe label Freda Salvador, have managed to translate SF’s eclectic style into a unified aesthetic that is irrefutably cool. At their first store, which opened in Cow Hollow in February, you’ll find modern reinterpretations of classic boots, oxfords, and moccasins that are gamine with nods to skaters, the Wild West, and fetish gear. Strap on a pair, and you’ll see what everyone is talking about. The women’s personal closets are proof that opposites attract. Papay is drawn to bohemian dresses and bold prints. Palomo Nelson dons mostly black. “We both have our own canvases,” she says, “but where we come together is footwear—and ripped denim.”
The glammed-up grunge of the 1970s and ’90s.
The consignment store Goodbyes on Sacramento Street.
Aidan Pilgrim and Kacee Pyles of Pilgrim & Pyles. They both have unpredictable yet impeccable style.
I’ve gone from hippie-grunge to designer-boho. I live for casual elegance.
I love mixing prints, big jewelry, and statement shoes with baggy boyfriend jeans.
Juno, Midnight in Paris, Coco Before Chanel
Frēda Salvador’s Conquer boots
People-watching and street style around the world.
Stuff in the Mission. I am obsessed with their assortment of junk.
I can’t wait to visit Harvey Nichols in Hong Kong now that they carry Frēda.
My dad—an exquisite shoemaker and a hard-working business man.
Mangalitas—my family’s beach house in El Salvador.
My mother is the best-dressed person I know.
This article was published in 7x7's September issue. Click here to subscribe.