The best fitness routines begin with intention.
On January 1st, every gym is full with new members seeking health and fitness in the new year. But did you know that 88 percent of New Year’s resolutions fail? That’s what happens when your intentions aren’t clear.
If you want to improve your health through fitness, you first need to discover your why. Do you want to lose weight? If so, why? Do you want to climb Half Dome, or test your limits on the PCT? Maybe you want to chase your pup or play with your kids more easily, or just look better in a bathing suit? (We feel you.) There’s no right or wrong reason to begin a new fitness routine, but your motivation should be clear in order to achieve that elusive stick-to-it-ive-ness.
A good coach can design a program that properly aligns with your personal intentions.
Coach Tyler Reese, founder of the Bay Area’s Sunset Strength and Conditioning, believes that lifelong fitness is defined by physical challenge, mental acuity, and a full life outside the gym. (When he’s not in the gym, he's exploring nature with his family.) Reese is certified in NASM Personal Training, NASM Performance Enhancement, OPEX CCP, USA Weightlifting Sports Performance, Crossfit Level 1, and Precision Nutrition. He has also trained Olympic weightlifters.
But you don’t have to be an Olympic weightlifter to work with Reese; you don’t even need to be an athlete. All you need is an interest in movement and a goal to work toward.
At Sunset Strength and Conditioning, it starts with intention-setting. At your initial consult, they’ll help you unpack the why before they prescribe the how. When your intentions are clear and aligned with your workouts, you begin to move toward true fitness, health, and longevity. Nutrition and lifestyle plans are available too.
Request a free consult, then follow up with ongoing weekly and monthly check-ins. Your plan will be adjusted to adapt to the progress you’re making or to any regressions (don't sweat it, it happens). Individual fitness services are available in person and virtually.
// Email firstname.lastname@example.org to request a free consult; sunsetstrength.com