Don't get us wrong. By "hot," we don't mean sexy or stylish, or rich or powerful. We mean the envelope-pushing, creative-thinking people who are keeping SF ahead of the curve (But if they also happen to be beautiful, so be it).
Below, we present the 2010 Hot 20 Under 40 class.
| Vernon Davis | Aida Mollenkamp |
| Luke Bartels, Jeff Canham, Josh Duthie, and Danny Hess | Camelia Aveloaei Skikos |
| Aaron Patzer | Meklit Hadero |
| Jane Kim | Laura Brunow Miner |
| Wassana Korkhieola, and Lalita Souksamlane | Michelle Blade |
| Chris Kronner | Barry Jenkins |
| Veronica Belmont | Justin Giarla |
| Alayna Stroud | Zumbi and AmpLive of Zion I |
| Aaron Koblin | Leila Chirayath Janah |
| Michael Romano | Alvin Teodoro |
