It seems like a long time since Alexa Chung debuted her first collection with Madewell last year. Too long. A sequel has been in the works and this time Alexa is making a cameo at San Francisco's nearly-mint Madewell store this Thursday to celebrate.

The collection drops the same day and I bet her signature palm print items and those leopard print booties are going to be the first to go. Alexa actually designed the palm print herself — it was a doodle in one of her Madewell design meetings.

Here are a few selections from the look book, styled by Alexa. Sweet and simple, updated basics like cardigans, a sweet ivory lace dress, a flippy leather skirt, shrunken outerwear, tailored jeans, and throw-on tops are lined up. Alexa-esque details like Peter Pan collars and high hemlines are adorable accents.

Alexa Chung for Madewell launch party, Thursday, September 22, 6-8PM

Madewell, San Francisco Center

Early birds get a limited-edition gift with their Alexa Chung for Madewell purchase.

For more details and to RSVP head over to Facebook

Samantha Durbin ( is a lifestyle writer who honed her blogging skills as Editor of Samantha graduated from The Fashion Institute of Technology, and also writes for 7x7 Magazine and Gilt City.