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Okay Guys, Who’s Ready to Man Up?

There’s no question that connoisseurship is alive and well in the City by the Bay. But this weekend, the ethos usually reserved for locavore food fans, handcrafted cocktailians and urban cyclists extends its reach into the menswear realm for what is, arguably, the first San Francisco event devoted to dapper style.

Dubbed Man Up, the three-day pop-up menswear shop organized by the Durable Goods Concern brings gear for guys sourced from an independent, mostly local cadre of retailers and designers to a temporary central Market Street home.

“We’re trying to show smaller, lesser-known brands that are doing things right,” says Michael Maher, co-founder of men’s bespoke shirt company Taylor Stitch and one of four Durable Goods Concern founders.

That means eco-friendly watches designed in San Francisco and made in Switzerland by Xetum, custom tailored dress shirts from Taylor Stitch, stylish head-toppers by Paul’s Hat Works, denim and apparel from North Beach favorite AB Fits, ties and clips from Pierrepont Hicks, preppy belts by Belted Cow and wearables from Union Made Goods, Room 4 Vintage and Sui Generis, among others.

Along with an array of guy-friendly gear, the pop-up shop promises works by 12 or more local artists and special guest appearances by local coffee roasters, food vendors and wine and spirits purveyors scheduled throughout the three-day run.

A contest launched today in conjunction with the event will gift one lucky local with a pair of Dope & Drakkar x AB Fits 1198 raw red selvage jeans (retail $220). To enter, go here and sign up for the mailing list.

Man Up, 1035 Market St., www.sfmanup.com. Hours: Friday 3-9 pm, Saturday 11 am-7 pm, Sunday 11 am-6 pm.