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What's The Deal: Serial Cultura, Modcloth, Goorin + More

Fashion's Night Out is only the beginning of this deal-packed weekend...

Goorin Bros.: Buy the military-inspired Private cadet cap online and get another for half off with coupon code PRIVATE50. And since they come in seven colors, you might as well go ahead and get one for every day of the week, right?

Modcloth: It's time for one last hurrah at the local online retailer, with 70% off an array of feminine dresses, accessories and one insanely cute nautical bikini.

Banana Republic: Save up to 30% off select fall staples from cashmere cardis to the perfect pencil skirt through Sunday in-store and online.

International Orange: Get a $150 IO gift certificate for $115 to spend on indulgent spa services and/or yoga sessions at the beloved Pac Heights spa.

Fashion's Night Out: One last reminder to do your part to stimulate the economy tonight in Union Square, where basically all shops big and small will be hosting events with great deals, free booze and prime people watching.

Serial Cultura: Stop by their Oakland studio on Saturday from 1-6:30 p.m. to score up to 80% off graphic tops and dresses from the Spring/Summer collection. 909 45th Ave. #13, Oakland, 510-375-4781.

The Marin Store: Head up to the Marin Country Mart on Saturday for deep discounts on items by Bay Area designers (Amy Fink, Apres Collective, Bettina) along with locally sourced nibbles. 2405 Larkspur Landing Circle, Larkspur.