Greening of a Fave Fashion Line


When I get complimented on something I’m wearing that’s made of organic cotton or bamboo, I get a big kick out of boasting, “It’s organic!” But only a few years ago, it wasn’t so easy. When deciding to green my life, it was easiest to start with home products (replacing toxic products like Windex and Fantastic with natural ones by Seventh Generation and Method). Then I focused on finding suitable substitutes for beauty products (out with Chanel, in with Dr. Hauschka). My closet? Not so fast. I was pretty attached to my favorite lines and was reluctant to sacrifice my style.

She-Bible Hoodie
courtesy of She-Bible

Happily, eco-fashion has come a long way from the days of crunchy-granola clothing. It’s inspiring now to see so many emerging designers launching lines of eco-friendly clothing with as much emphasis on style as sustainability. Even better: Some of the lines I already loved are now going green, including She-Bible, a San Francisco-based indie that has kept me in super-cool casual knits for years. I’ve got my eye on the Sunset and the Frankie sweatshirts (made of 70% organic cotton) and the Treasure Island Tee (70% bamboo). Ver Unica (437 Hayes St.), Doe (629 Haight St.), Brown Eyed Girl (2999 Washington St.) and Candystore (3153 16th St.) are among the local shops that carry the line.

For more on how to green your life, go to Greenopia.

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