Madewell Celebrates Its SF Opening With Some Hometown Heroes

By

A little over a month ago, we announced Madewell was opening shop in San Francisco. If you know crafty Madewell, you should expect that this will be no ordinary store — or opening party. To celebrate its San Francisco debut, Madewell and 7x7 teamed up to curate a local line-up to be showcased at the party this Thursday. We combed the city's best stores for some cool goods that complement the brand's youthful flair.

Rhino Animal Box at Rare Device ($49)

In a rainbow of colors, from stationary to caramels to cozy crews, here are your Madewell Hometown Heroes. This Rhino Animal Box, found at Rare Device in Duboce Triangle, makes for a sweet gift for anyone. And did you know this figural box represents a "power" animal — a totem for our individual ambitions? Small, but mighty.

CC Made Artisanal Caramel Candy ($6.50 each)

And no curation is complete without something sweet. Cupcakes are so yesteryear, satiate your sweet tooth with a sticky CC Made Caramel Candy. The Mollusk Surf Shop Fish Crew is also darn darling, as well as the California pencils; gotta love that 840 miles of California coastline. Eureka! It's all cute, just like Madewell.

Madewell opening party, hosted by 7x7, Thursday, 7/14, at San Francisco Shopping Center, 6:00pm -  8:00pm. Get 15% off all jeans. Score.

Samantha Durbin (sami.7x7@gmail.com) is a lifestyle writer who honed her blogging skills as Editor of FabSugar.com. Samantha graduated from The Fashion Institute of Technology, and also writes for San Francisco magazine and Gilt City.

Show Comments ()

Related Articles

DON'T MISS A BAY AREA BEAT! SUBSCRIBE TO OUR NEWSLETTER.

Follow Us On