On May 15th, Digital Style Digest celebrated their launch with a fun, funky fete at Zappos in San Francisco's own Silicon Alley on Second Street.

Over 100 fashion bloggers, lifestyle editors, and tech geniuses toasted the start of this new, fashion-forward website headed by former 7x7 contributor Lorraine Sanders, who developed her career writing about fashion and technology. Having taught fashion blogging at the Academy of Art University, she clearly knows what she's doing. She is the author of the regular SF Chronicle column Style Bytes and a frequent contributor to the newspaper’s Style section and its SF Unzipped blog.