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Tech Tees: The Uniform of SoMa

Jose Rodriguez

With startups growing like mushrooms after a rainy day, we’ve noticed the increase of the new SF uniform: the tee-shirt emblazoned with the company logo.

Today’s shot is Jose Rodriguez of Apartment List, a company founded in 2011 with $21 million in current funding. Their mission is to disrupt the apartment rental business. Extra points for having a company name that tells someone exactly what they do.