Inspired by Zuck's worst dressed profile, the stylists at Tobi decided to take action with their CEO Style Guide. Armed with cardigans, fitted shirts, and boat shoes, Tobi went deep into the trenches of Silicon Valley, dug out six lucky CEOs and gave them one heckuva makeover. Check out these six newly made men, geeking out on good style.
"If you're a true entrepreneur style probably doesn't matter that much. It's the opposite of the East Coast, where it's all about jackets and ties -- very, very formal. Here it's more about substance over style."
5. Naval Ravikant, co-author of Venture Hacks and co-creator of AngelList.
"It's almost a mark in Silicone Valley of how little you care about your style because if you care too much it implies that you're not working hard enough."
Lily Ko (lily.7x7 @ gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. Lily has a rich beauty background, with experience as a salon product tester and hair model. In addition to writing for 7x7, Lily is an editor at SF Station, writes for Culinary Trends Magazine, and works as a freelance stylist.