8 Bay Area Lingerie Designers You Need to Know About

8 Bay Area Lingerie Designers You Need to Know About


Whether you're single and pajama-bound this Valentine's or dolled up and dating, trot proud in a touch-me-now number from a local lingerie darling, each with uniquely flattering designs to make you weak in the knees.


San Francisco designer Stephanie Bodnar custom-creates her elegant lingerie for the “modern heartbreaker:" a woman who is both strong and delicate. Each silky silhouette—from ribbon corsets to deco camis and starry bralettes—is intended to impress past the boundaries of the bedroom, not-so-secretly delighting exhibitionists and voyeurs alike. // Available at Dark Garden: 321 Linden Street (Hayes Valley), iamevgenia.com

Dollhouse Bettie

While the family-owned Haight Street shop may have shuttered last year, you can still shop Dollhouse Bettie's vintage-inspired pieces online. The collection is hand sewn in SF with an aesthetic that appreciates the timeless beauty of the female form. Slip into a lacy bit and try not to dream of big curls, feathered fans, and soft-focus smirks. // dollhousebettie.com

Alexandrea Anissa

Peek-a-boo floral panties to a stunning sheer crop top—Alexandrea Anissa's skimpy intimates tease from every angle. Her pieces flatter both the demure deer and total fox, which are perfectly articulated in dreamy imagery from photographer Hana Haley. Each piece in the line is handmade by designer Vanessa Villarreal in San Jose. // alexandreanissa.com


Throw out those granny panties, girls. Organic cotton underthings with a comfortable-yet-flattering design feels like you're wearing nothing at all. Their custom-dyed garments perfectly ramp up the sex appeal of the norm: the usual day at the office, after-hours errands, or lounging on a Sunday afternoon. Your bum can sit pretty—and comfy. // Available at General Store (4035 Judah) and Gravel & Gold (3266 21st Street), pansy.co

Lola Devlin

Adorable bedroom nighties that beg for curlers, hours of gossiping over landlines, and a surprise visit from the milkman. Nicole Harbottle's locally crafted collection of polka-dot bloomers, babydolls, and silky ruffled briefs will have you swooning. Ham up the romance with some mushy love ballads and indulge—and maybe, just maybe, invite a special someone to join in on the fun. // Available at Relic Vintage: 1605 Haight Street (Haight-Ashbury), loladevlin.com

Blackbird Underpinnings

Marin Camille and Julia Zolinsky's San Francisco-made delicates for Blackbird Underpinnings celebrate strong women in the style of the 1920s and '30s. Shop their classic silhouettes, made of silk charmeuse and crushed velvet in everlasting shades of black and champagne, at their Oakland First Fridays pop-up or online. //blackbirdunderpinnings.com

Lula Lu

Bosoms of the smaller variety may want to head to Lula Lu, a Bay Area-based lingerie website created for the petite lady looking to fill her dainty lingerie drawer. The small framed designer of Lula Lu Petites, Ellen Shing, has bucked the industry standard with a pretty, super sexy lingerie line for sizes 30AAA to 38A. // lulalu.com


You'll fall in love with Naja Lingerie's sheer sass—you'll find coquettish geishas emblazoned on the bum of a pair of cheek-bearing hipsters and a strategically placed koala in their Cheeky Knickers collection. But search further to find flattering cuts, sexy color palettes, and retro silhouettes that are pure intrigue. // naja.co

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