Aday opens in the former MAC Cosmetics space on San Francisco's Fillmore Stree. (Courtesy of Aday)

Aday opens its first shop on SF's Fillmore Street + more style scoop

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If you've been living in Aday's Throw & Roll leggings for the last four years but lamenting that there was no way to shop the NYC brand's array of ridiculously stylish-slash-comfortable basics IRL, San Francisco women, this is your lucky (a)day.

Plus, a new locally based line of leather bags, jackets and shoes is crafted by the same European artisans who made your Chanel and Gucci treasures; a trio of fashion locals is hosting a dress swap party; and La Bande cafe welcomes True Botanicals' Meghan Higney.


Milaner is besties with top European artisans. The proof is in the bag.

(Courtesy of Milaner)

Based in SF and Italy, Milaner is the bambino of founders and friends Elisa Rossi and Serena Spinucci. Both women grew up in Italy, obsessed with quality and authenticity—and a particular pair of custom-made boots cobbled in Porto Sant'Elpidio. Today, that very passion fuels their made-to-order business, which produces impeccable bags, shoes, jackets, hats, and more. The brand's key selling point? It convinced some of Europe's top luxury artisans (i.e. the same folks who work with Chanel, Dior, Prada, Gucci and more) to create their unique styles and sell them directly to consumers for the first time. All products—silk scarves from Lake Como, hats from Paris, cashmere knitwear from Tuscany, woven handbags and moccasins from Le Marche, and leather jackets from Umbria—feature their creators. (Our current fave is The Pleated Clutch ($340) courtesy of Rossano Pergolesi from Monte San Giusto, Marche.) Bellissimo! // Shop online at bymilaner.com

Shot of natural beauty with your espresso and croissant? Hit up La Bande on Thursday.

(Courtesy of Proper Hotel)

Calling all fans of NorCal-based True Botanicals: Rise and shine style on Thursday, December 5th at Proper Hotel's cafe, La Bande. The third installment of the hotel's Q+A series starring in-the-know beauty, style and design locals welcomes TB president Meghan Higney to discuss her current role and how she got there, as well as share insights on how to build a happy, purpose-driven work culture. The talk starts promptly at 10:30am, but it's a good idea to arrive early to grab a seat and order brekkie (we heart the quiche). // 10-11:30am at La Bande, Proper Hotel, 1100 Market St. (Mid Market); RVSP at eventbrite.com.

Sparkle season is here. Get merry and bright with a festive clothing swap in Union Square.

(Courtesy of Rockyt)

Rather than spending beaucoup bucks on another party dress, make a trade for one…all while sipping vino and hanging out with stylish new friends. On Saturday, December 7th, designer Amy Kuschel, fashionable trade site/community SilkRoll, and local style and wellness site Rockyt are hosting a holiday clothing swap. All you need to do is bring your own gently used party frocks; each will be given a certain number of points that you can then use to swap for other items (full deets here). Basically no cash necessary unless you spy something new from Kuschel's collection—she'll be offering $25 discounts during the event. Bring at least one festive look—dresses, skirts, pants, tops, bags and outerwear all A-OK, but leave the shoes and jewelry at home. // 1–5pm, Saturday, Dec. 7 at Amy Kuschel, 23 Grant Ave., Floor 6 (Union Square); RSVP requested at eventbrite.com.

Hey everybody, Aday has finally opened a store—in San Francisco!

(Courtesy of Aday)

Helping women build wardrobes that do more with less has been Aday's mission since it hit the interwebs four years ago. Thanks to a brand new Pac Heights boutique—its very first—you can check out the brand's bestsellers (including the Something Borrowed button-down and the practically famous Throw & Roll legging) as well as many of the brand's eco-friendly, functional pieces and capsule collections. The minimalist store, formerly home to MAC Cosmetics, simply showcases its versatile tops, jackets, and dresses, etc. As for why the NYC label decided to debut here: "San Francisco has been a strong community for us since we launched, so we're excited to give our customers there the first opportunity to touch, feel and interact with our fabrics and collections in real life," says Nina Faulhaber, Aday cofounder/co-CEO. // 2011 Fillmore St. (Pacific Heights), thisisaday.com

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