Finally: Gavin’s Mane Secret Revealed


We were glad to learn we aren’t the only ones who’ve pondered the substance responsible for Mayor Gavin Newsom’s ever-so-neatly coiffed ‘do. The product or products behind the mayoral mane’s enviable hold and impressively uniform shape have intrigued us for years. Finally, today we have the answer. And we have none other than Ryan Seacrest to thank.

Seacrest opened his KIIS-FM radio program yesterday morning not with queries probing his guest’s political aspirations, but with this far more personal question: “What is that product that you put in your slick, shiny hair?”

Newsom’s response? L’Oreal Total Control Clean Gel. “They’ve got seven or eight products, and the other ones don’t work,” Newsom added.

The mayor soon realized that he’d unleashed irresistible fodder for the Bay Area media.

“That’s the only thing they’re going to write about back home,” Newsom told Seacrest.

Whether you like him or not, one thing's for certain: the mayor certainly knows his city. We’ve already spotted coverage of the news on SFist, The San Francisco Examiner, The San Francisco Sentinal and many others.

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