Oaktown Spice Shop brings a flavor bomb to Fillmore Street + more retail news
Oaktown Spice Shop moves into Fillmore Street. (Kristen Loken)

Oaktown Spice Shop brings a flavor bomb to Fillmore Street + more retail news


John Beaver and Erica Perez's beloved East Bay spice shop is serving up its deliciousness in a new store on San Francisco's Fillmore Street.

Plus, Benefit Cosmetics is giving back with every brow wax, Goldstories brings bling-y treasures to Hayes Valley, and chic clothing brand Marcella opens its first brick-and-mortar.

Pac Heights just got a whole lot spicier...and Oaktown-ier.

Oaktown Spice Shop's new SF store.

(Kristen Loken)

In between grabbing green juice at Jane and clean beauty products at Credo, stop into Fillmore Street's new go-to spot for cooking ingredients: Oaktown Spice Shop just opened its third brick-and mortar and its first in SF. Whether you're looking for amazing single-origin spices or delicious blends, OSS always delivers. Not only is it a Bay Area favorite but the original Oakland shop was named one of the world's best spice shops by Food & Wine.

Warm and welcoming, it's impossible to miss the SF shop's cayenne-pepper red exterior. The vibe inside is charming and sleek with products merchandised by category: onion and garlic, spice blends, teas, chiles, and more. Even if you're not much of a cook, it's still worth a whirl through for things like the avocado toast spice blend gift box and other special sets and teas.

// 2132 Fillmore St. (Pacific Heights), oaktownspiceshop.com

Beautify your brows at Benefit and give back to local women and girls. 

(Courtesy of Benefit)

Get a brow wax and give back. Sounds great, right? All you have to do is book an appointment in August at any of Benefit's SF Bay Area boutiques and $5 of the service's proceeds will be donated directly to partners including Planned Parenthood, Girls Inc., Step Up, and Dress for Success.

It's part of the SF brand's larger global philanthropic program Bold is Beautiful, which is dedicated to empowering women. Along with zhuzhing your windows to the soul, shopping is another way to show support: 40 percent of proceeds of all Bold is Beautiful merch (free shipping!) goes to partner charities. On the menu: sweatshirts, tees, hats, socks, and tweezers. Cheers to do-good shopping—and browscaping.

// Find your local SF Bay Area boutique at benefitcosmetics.com.

Bling-a-ling! Hayes Valley is the place to dig into Goldstories' fresh pop-up.

(Courtesy of Annie O’Neill/Goldstories)

SF native Subikksha Balaje has always been a jewelry girl. Her mom and both grandmothers were all jewelry collectors, and she took note of their love of every piece—and the unique story each behind each one. Her eco-luxe, fine jewelry brand Goldstories pays homage to her family while feeding her own passion for beautiful things.

The new jewel-box boutique in Hayes Valley serves as the perfect backdrop for limited-run, solid gold pieces—bangles, rings, charms, necklaces, and earrings. They're designed to mix and match with your own heirlooms and everyday faves. Of course, we're thrilled that everything is made in SF using sustainable, recycled gold and ethically sourced gemstones. To celebrate the opening, everyone who shops the pop-up in August gets 10 percent off.

// Open daily from noon to 6pm; 542 Laguna St. (Hayes Valley), goldstories.com

Marcella brings sleek NYC style to Fillmore Street.

(Courtesy of Marcella)

Thanks for choosing SF for your first-ever IRL store, Marcella. Recently opened on Pacific Heights' main shopping drag, Siyana Huszar's brand (born on Etsy) is sure to become a regular stop for chic shoppers.

Sure, it's filled with versatile wardrobe essentials—dresses, bodysuits, tops, coats, shoes—but Marcella also has a mission: design that matters. Translation: Along with creating original designs at affordable prices, ethical production practices and fair wages for workers are a priority. Additionally, small-batch drops use sustainable fabrics and, with every design sold, Marcella supports three days of school for girls in Sub-Saharan Africa via a partnership with NGO CAMFED.

// 2120 Fillmore St. (Pacific Heights), marcellanyc.com

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