ThirdLove opens San Francisco store with a free bra giveaway + more style news
(Courtesy of ThirdLove)

ThirdLove opens San Francisco store with a free bra giveaway + more style news

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Loyal to the Soil and Oaktown Alliance are helping emerging Black entrepreneurs get their retail footing downtown.

Plus, ThirdLove celebrates its new SF store with a Bra Swap event, Reformation donates T-shirt proceeds to a green cause, and The Bar Code hosts a Cali-chic pop-up.


​Now you can get that ThirdLove feeling on Fillmore Street.

ThirdLove's 24/7 Classic T-shirt bra.

(Courtesy of ThirdLove)

It's officially official! The San Francisco–based lingerie/sleepwear/activewear brand has a hometown brick-and-mortar. To celebrate the grand opening of its gorgeous Pacific Heights spot, ThirdLove wants to give your boobs a gift—and do some good at the same time.

Here's the dealio: From Friday, April 29th through Sunday, May 1st, it will be hosting a Bra Swap. Simply bring in an old bra to donate and, voila, you'll receive a promo code for a free (yes, f-r-e-e!) 24/7 Classic T-shirt bra. (You, or a store associate, simply order online.)

Whether you're a newbie or loyal customer, this is the bra you want. It's crazy-comfy with stay-put, pretty pleated straps and more than 100,000 five-star reviews. Our advice: Get the girls hooked up.

P.S. ThirdLove also recently opened a store in Walnut Creek. A Bra Swap event will take place there May 6–8.

// 2033 Fillmore St. (Pacific Heights), thirdlove.com

​Woot! Downtown Oakland gets its first Black-owned biz collective + storefront.

Last Saturday, Loyal to the Soil (LTTS) opened the spanking-new doors to its Oaktown home on Broadway. The new collective and sharply curated store is all about promoting collaboration among Black-owned businesses. Every three months, LTTS will select a new group of 15 or so emerging brands to showcase their products, as well as receive hands-on mentorship from Oakstop Alliance, a local nonprofit partner.

The new collective is the brainchild of Michelle Walton and Wesley Dawan, owners of The Collective Oakland Bookstore.

"Black entrepreneurs are faced with little to no cultural representation in Oakland’s storefronts, and since the closure of Lake Merritt’s International Marketplace in November 2021, business owners are without a community-based storefront and have limited business support," says Walton. “By providing a curated shopping experience comprised of small Black-owned businesses, we can make establishing a secure storefront presence more accessible, allowing entrepreneurs to test different products and markets without risking their business, ultimately jumpstarting their transition to successful, independent business owners."

Only thing left to do…shop 'til you drop.

// 1719 Broadway (Oakland), @loyaltothesoiloakland

​Keep those Earth Day vibes going with Reformation tees.

(Courtesy of Reformation)

Is shopping for a cause your jam? Same. Hit up Reformation on Fillmore Street and grab a sustainable graphic tee ($48) with a message promoting a healthy, happy planet. Yeah, they're cute, too. Plus, 50 percent of proceeds from each Climate Tee purchased here will go to SF's Friends of the Urban Forest.

Sustainably made in Los Angeles of 97 percent organic cotton (3 percent spandex), every shirt saves 11 pounds of carbon dioxide and more than 2,000 gallons of water. We also suggest peeking at the organic sweatshirts available online. This heather grey Round Earther babe is currently in our cart.

// 2360 Fillmore St. (Pacific Heights), thereformation.com

​It's double the pop-up fun at SF's The Bar Code with d'Offay + RaliCouture.

(Courtesy of d'Offay)

As it's wont to do, The Bar Code in Presidio Heights is hosting a fabulous pop-up from Tuesday, May 3rd to Sunday, May 8th. The stars of the show: effortless and elegant fashions from L.A.-made d'Offay and beautiful fine jewelry from SF's RaliCouture. Hint, hint: Mother's Day is May 8th. (Don't forget about dog mamas, plant parents—and you, whatever your maternal sitch.)

// 11am to 5pm; 3600 Sacramento St. (Presidio Heights), thebarcodesf.com


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